iQIYI.com Logo
The iQIYI.com logo uses 1 primary color. Its dominant color is Green Priestess (#00DC5A, closest Pantone 2270 C). iQIYI.com operates in the Computers Electronics & Technology industry.
- Color family
- green
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 10% of indexed brands
- Website
- iqiyi.com
Design analysis
iQIYI uses a custom wordmark set in a geometric sans-serif where the letterforms are tightly spaced and optically balanced. The most distinctive character is the uppercase Q, whose tail extends horizontally beneath the following letters, creating a continuous underline that visually binds the five characters into a single unit. This tail also functions as a play button metaphor — a triangle pointing right — reinforcing the video-streaming category without adding a separate icon. The mark is constructed on a consistent stroke weight with rounded terminals, giving it a friendly, digital-native personality that scales cleanly from app icon to billboard. At very small sizes the Q's tail can close up, but the overall rhythm of vertical stems (I, I, I) punctuated by the curved Q and Y maintains legibility down to roughly 16 pixels height.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #00DC5A green is a high-saturation, mid-luminance hue that sits outside the dominant red (Netflix, YouTube) and blue (Disney+, Peacock) palettes of global streaming rivals. In the Chinese market it also differentiates from Tencent Video's blue and Youku's red. Green signals freshness and technology while remaining highly visible on both light and dark UI backgrounds, a practical necessity for a brand that lives inside video player chrome.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the iQIYI.com logo, regardless of color or industry.
Brand web palette
Colors iQIYI.com uses across its website — the broader brand system around the logo.
About iQIYI.com
Established in 2010, iQiyi is a subsidiary of Baidu, one of China's largest internet companies. With its headquarters situated in Beijing, China, the company has expanded its reach globally, catering to a wide audience with its diverse content offerings. iQiyi primarily offers video streaming services, allowing users to access an extensive collection of movies, dramas, variety shows, and documentaries. The platform offers both free and premium content, with the latter providing an ad-free experience and exclusive privileges. Through its subscription-based model, iQiyi generates revenue from user subscriptions and advertisements. The company's operations extend beyond China, with notable subsidiaries and partnerships in various countries. In 2013, it launched iQiyi PPS, a joint venture with PPStream, a popular video streaming service in China. Moreover, the company has a significant presence in Southeast Asia through its subsidiaries, iQiyi Thai and iQiyi Malaysia. iQiyi holds a dominant position in the Chinese market, with a vast user base and a strong market share. It competes with other major players in the industry, such as Tencent Video and Youku Tudou. Despite facing fierce competition, iQiyi's popularity and offerings have allowed it to maintain its market leadership. Over the years, iQiyi has achieved numerous milestones and implemented key strategies to fuel its growth. It has actively invested in original content production, aiming to offer unique and high-quality shows to attract and retain users. The company has also adopted advanced technologies like artificial intelligence to enhance user experience and personalize content recommendations. As of the latest information available, iQiyi continues to expand its operations and strengthen its position in the global streaming market. The company remains committed to innovation, delivering compelling content, and forging strategic partnerships to further its growth and cater to the evolving needs of its audien
Questions about the iQIYI.com logo
Why does the iQIYI logo use a lowercase i at the start?
The leading lowercase i follows a convention established by early internet brands (iTunes, iPhone) to signal digital service, while the remaining uppercase letters provide visual weight and trademark distinctiveness.
Has the logo changed since iQIYI launched in 2010?
The core wordmark structure has remained consistent, though the typeface was refined around 2014 to sharpen the Q tail and improve screen rendering; the green hue has stayed within the same saturation range.
What color is the iQIYI.com logo?
The dominant color of the iQIYI.com logo is Green Priestess (hex #00DC5A). The closest Pantone match is 2270 C.
How many colors does the iQIYI.com logo have?
The iQIYI.com logo uses 1 primary color: #00DC5A.
More green logos see all →
More Computers Electronics & Technology logos see all →
The iQIYI.com logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.