GoFundMe Logo
The GoFundMe logo uses 2 primary colors. Its dominant color is Nordic Grass Green (#02A95C, closest Pantone 3405 C). GoFundMe operates in the Business & Consumer Services industry.
- Color family
- green
- Industry
- Business & Consumer Services
- Brand popularity
- Top 1% of indexed brands
- Website
- gofundme.com
Design analysis
The GoFundMe logo is a combined mark consisting of a custom wordmark and a distinctive "G" icon that functions independently as an app icon and favicon. The wordmark uses a rounded, geometric sans-serif with uniform stroke weights and open counters, optimized for legibility across digital interfaces. The "G" icon is constructed from a single continuous stroke forming a complete circle with a horizontal crossbar, suggesting both a currency symbol and a helping hand gesture. This dual-reading is the mark's core conceptual strength. At small sizes the icon holds its shape cleanly down to 16×16 pixels, while the wordmark remains readable at 12px height thanks to generous letter-spacing and absence of fine serifs. The lockup typically places the icon left of the wordmark with consistent optical spacing, though the icon frequently appears alone in mobile contexts — a practical adaptation for the platform's app-first user base.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured Nordic Grass Green (#02A95C) dominates at over 10% of the mark, paired with pure white (#FFFFFF). Green signals financial growth, trust, and vitality — directly aligning with a platform that moves billions in donations. Unlike the blues dominant in fintech (PayPal, Stripe) or the reds in urgent-cause crowdfunding, this specific mid-tone green differentiates GoFundMe while remaining accessible on white backgrounds (WCAG AA compliant at 4.5:1). The restrained two-color system ensures the mark reproduces cleanly in single-color reversals, essential for partner integrations and receipt printing.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the GoFundMe logo, regardless of color or industry.
Brand web palette
Colors GoFundMe uses across its website — the broader brand system around the logo.
About GoFundMe
GoFundMe is the leading online fundraising platform, dedicated to helping people support one another. With a strong focus on trust, speed, and reach, GoFundMe has become a trusted home for individuals and charities alike. The platform has enabled a global community of over 100 million people to raise an astonishing $25 billion through 200 million individual donations. GoFundMe makes fundraising easy, powerful, and secure. You can start a campaign in just a few simple steps and connect with your community to amplify your cause. The platform has been chosen by millions of donors worldwide, making it a trusted hub for those who want to make a positive impact. Whether you're raising funds for medical emergencies, education, memorial services, or nonprofit organizations, GoFundMe provides you with the tools and resources you need to succeed. With their Giving Guarantee, transparent pricing, and excellent customer support, GoFundMe ensures a seamless and rewarding fundraising experience. Join the GoFundMe community today and witness the incredible stories of help and kindness that continue to inspire millions around the world
Questions about the GoFundMe logo
Has the GoFundMe logo changed since launch?
The current mark was introduced in a 2017 brand refresh that replaced the original lowercase script wordmark with the geometric sans-serif and standalone "G" icon. The green hue was retained but standardized to the current #02A95C value for digital consistency.
Why does the "G" icon use a single continuous stroke?
The unbroken line suggests seamlessness and trust — core promises for a platform handling sensitive personal fundraising. It also ensures the icon renders cleanly at tiny sizes without stroke gaps or alignment issues that plague multi-element marks.
What color is the GoFundMe logo?
The dominant color of the GoFundMe logo is Nordic Grass Green (hex #02A95C). The closest Pantone match is 3405 C.
How many colors does the GoFundMe logo have?
The GoFundMe logo uses 2 primary colors: #02A95C, #FFFFFF.
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The GoFundMe logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.