Inmobi Logo
The Inmobi logo uses 3 primary colors. Its dominant color is Explorer Blue (#5DA4B6, closest Pantone 549 C). Inmobi operates in the Marketing & Advertising industry.
- Color family
- teal
- Industry
- Marketing & Advertising
- Brand popularity
- Top 1% of indexed brands
- Website
- inmobi.com
Design analysis
The InMobi logo is a lowercase wordmark set in a clean, geometric sans-serif typeface. The letterforms feature rounded terminals and consistent stroke widths, giving the mark a friendly, approachable character that aligns with mobile-first consumer brands. The most distinctive element is the dot above the 'i', which is rendered as a separate colored circle rather than a standard tittle — this creates a subtle visual anchor and becomes the primary carrier of the brand's color system. At small sizes, the wordmark remains legible because the letter spacing is generous and the counterforms (open spaces in letters like 'o', 'a', 'e') are ample. The lowercase treatment avoids the corporate stiffness of all-caps marks common in ad-tech, while the geometric construction ensures it scales cleanly across app icons, favicons, and programmatic ad slots where space is tight.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette centers on Explorer Blue (#5DA4B6), a muted teal that differentiates from the saturated royal blues dominating ad-tech (Facebook, Twitter, LinkedIn). The accent blue (#1476FC) adds digital energy for interactive states, while the green (#A5D270) signals growth and publisher revenue — a quiet nod to the supply side of their marketplace. Together they avoid the purple/orange gradients typical of mobile attribution competitors, positioning InMobi as stable yet modern.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Inmobi logo, regardless of color or industry.
Brand web palette
Colors Inmobi uses across its website — the broader brand system around the logo.
About Inmobi
InMobi is a leading brand in the mobile marketing and advertising industry, offering a comprehensive platform for advertisers and publishers. With a rich history dating back to 2007, InMobi has been at the forefront of transforming the way consumers engage with their phones and shaping today's booming app economy. Their advertising platform enables businesses to engage their audiences and drive real connections, empowering advertisers to reach their goals with tools like audience targeting and cross-channel insights. For publishers, InMobi provides solutions for mobile monetization, including in-app advertising and high-impact ad formats. In addition to their advertising services, InMobi has affiliated consumer businesses called Glance and Roposo, which redefine mobile and CTV interactions through live entertainment and shopping opportunities. With a global team of passionate InMobians, the brand continues to innovate and develop impactful technologies that positively impact people, businesses, and societies worldwide. Experience the power of real connections with InMobi and unlock new possibilities for your mobile marketing and advertising strategies
Questions about the Inmobi logo
Why does InMobi use a lowercase wordmark instead of a symbol?
InMobi operates in programmatic advertising where logos appear at tiny sizes inside ad units and mediation stacks. A distinctive wordmark ensures the brand name reads instantly at 16px, while a symbol would require separate brand building. The detached 'i' dot functions as a quasi-symbol for app icons without sacrificing name recognition.
Has the InMobi logo changed since the company founded in 2007?
Yes. The original 2007 logo used a darker blue uppercase treatment with a speech-bubble motif. The current lowercase geometric wordmark with the detached dot was introduced as part of a broader rebrand to reflect the shift from pure ad network to full-stack consumer platform including Glance and Roposo.
What color is the Inmobi logo?
The dominant color of the Inmobi logo is Explorer Blue (hex #5DA4B6). The closest Pantone match is 549 C.
How many colors does the Inmobi logo have?
The Inmobi logo uses 3 primary colors: #5DA4B6, #1476FC, #A5D270.
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The Inmobi logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.