Shopify.com Logo
The Shopify.com logo uses 4 primary colors. Its dominant color is Frog on a Log (#95BF47, closest Pantone 367 C). Shopify.com operates in the Programming & Developer Software industry.
- Color family
- green
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- shopify.com
Design analysis
Shopify uses a combination mark: a geometric shopping-bag icon paired with a clean, all-lowercase wordmark. The icon is built from a single continuous stroke — a rectangle with an open top and a curved handle — rendering instantly at favicon size without losing legibility. The wordmark sits to the right in a rounded, medium-weight sans-serif (close to a customised Proxima Nova) with consistent stroke width and open apertures that hold up in small print and on dark backgrounds. The lockup is horizontally balanced; the icon’s visual weight matches the x-height of the type, so the mark works equally well stacked for app icons or extended for signage. No gradients, shadows, or fine details mean reproduction is trivial across embroidery, thermal receipt printers, and motion graphics.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette pivots on #95BF47, a high-saturation yellow-green that stands apart from the navy-and-teal cluster common in fintech and SaaS. Green signals growth, checkout "go", and merchant revenue — core promises for an e-commerce platform. Black (#000000) anchors the wordmark for maximum contrast on white dashboards, while the darker green (#5E8E3E) provides a hover/active state without introducing a new hue. White (#FFFFFF) serves as the default canvas, keeping the UI feeling spacious and merchant-focused.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Shopify.com logo, regardless of color or industry.
Brand web palette
Colors Shopify.com uses across its website — the broader brand system around the logo.
About Shopify.com
Shopify. com is a leading e-commerce platform that was founded in 2006 by Tobias Lütke, Scott Lake, and Daniel Weinand. Although it does not have a specific history in Vietnam, it operates globally with a significant presence in the Vietnamese market. With its headquarters located in Ottawa, Canada, Shopify provides a wide range of products and services for entrepreneurs, businesses, and individuals looking to set up and manage their online stores. The company's flagship offering is its cloud-based platform, which enables users to design, develop, and customize their online stores easily. It provides a user-friendly interface and a variety of themes and templates to create visually appealing and functional websites. Moreover, Shopify offers integrated payment solutions, inventory management, marketing tools, and analytics to help users streamline their online operations. On a global scale, Shopify has gained massive popularity due to its robust features and flexibility. Its user-friendly platform caters to small and medium-sized businesses, as well as larger enterprises. The company has expanded its reach through strategic partnerships and acquisitions. Notably, Shopify has established a partnership with Facebook, allowing businesses to sell their products directly on the social media platform. It has also acquired several companies to enhance its capabilities, including Tictail, a Swedish e-commerce platform, and Oberlo, a dropshipping app. In terms of market position, Shopify has emerged as a dominant player in the e-commerce industry. Its easy-to-use platform, extensive integrations, and scalability have attracted a vast number of customers worldwide. As of 2021, Shopify reported over 1. 7 million businesses in approximately 175 countries, generating significant global sales. The company's competitors include other e-commerce platforms like WooCommerce, BigCommerce, and Magento, but Shopify maintains a strong market share due to its user-friendly approach and com
Questions about the Shopify.com logo
Has the Shopify logo changed since launch?
The original 2006 logo used a more literal cart illustration and a serif wordmark. A major simplification in 2013 introduced the current single-stroke bag and sans-serif type; a subtle optical refinement followed in 2019, but the core mark has remained stable since 2013.
Why does Shopify use green instead of blue like most tech companies?
Green differentiates Shopify in a sector dominated by blue (PayPal, Stripe, BigCommerce). It also aligns with retail semantics — "green light" for sales, growth charts, and currency — reinforcing the merchant-success narrative.
What color is the Shopify.com logo?
The dominant color of the Shopify.com logo is Frog on a Log (hex #95BF47). The closest Pantone match is 367 C.
How many colors does the Shopify.com logo have?
The Shopify.com logo uses 4 primary colors: #000000, #95BF47, #FFFFFF, #5E8E3E.
More green logos see all →
More Programming & Developer Software logos see all →
The Shopify.com logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.