조선일보 Logo
The 조선일보 logo uses 1 primary color. Its dominant color is Lead (#222222, closest Pantone 419 C). 조선일보 operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 3% of indexed brands
- Website
- chosun.com
Design analysis
The Chosun Ilbo logo is a pure Korean-language wordmark (logotype) set in a custom brush-style typeface that evokes traditional calligraphy while remaining legible at newspaper masthead scale. The four Hangul syllables — 조, 선, 일, 보 — are composed with modulated strokes that vary in weight, giving the mark a sense of hand-crafted authority without sacrificing reproducibility. Horizontal spacing is tight but consistent, allowing the mark to function as a single visual unit across print front pages, digital headers, and favicon reductions. At very small sizes the finer stroke terminals can fill in, but the overall block-like silhouette of each character preserves recognition. This approach follows the East Asian newspaper convention of calligraphic mastheads (cf. The Asahi Shimbun, The Dong-A Ilbo) while avoiding the ornamental flourishes that hinder digital scaling.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black #222222 (Pantone 419 C) is the industry default for daily newspapers because it prints cleanly on low-cost newsprint, maintains contrast on both white and tinted stock, and translates losslessly to monochrome digital displays. Using a single dark neutral instead of a branded hue reinforces the publication's positioning as an impartial record rather than a lifestyle brand, and it eliminates registration risk on high-speed web presses.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the 조선일보 logo, regardless of color or industry.
Brand web palette
Colors 조선일보 uses across its website — the broader brand system around the logo.
About 조선일보
조선일보 is a leading brand in South Korea, offering a wide range of news and media services to its readers. With a strong focus on providing timely and accurate information, the brand presents news articles, reports, and analysis on various topics including politics, economy, society, culture, and more. With its commitment to delivering fact-based journalism, 조선일보 has gained a reputation as a trusted source of news in the country
Questions about the 조선일보 logo
Has the Chosun Ilbo logo changed significantly since its founding in 1920?
The masthead has undergone several refinements — most notably a modernization in the 1990s that straightened stroke endings for offset printing — but the core calligraphic wordmark structure has remained consistent for decades.
Why does the logo use only dark gray instead of a distinctive brand color?
Daily newspapers traditionally rely on high-contrast black ink for legibility on newsprint and to signal editorial neutrality; a single dark neutral also ensures the mark survives fax, microfilm, and grayscale digital reproduction without redesign.
What color is the 조선일보 logo?
The dominant color of the 조선일보 logo is Lead (hex #222222). The closest Pantone match is 419 C.
How many colors does the 조선일보 logo have?
The 조선일보 logo uses 1 primary color: #222222.
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The 조선일보 logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.