Ici Logo
The Ici logo uses 3 primary colors. Its dominant color is Coarse Wool (#111827, closest Pantone 532 C). Ici operates in the Tv Movies & Streaming industry.
- Color family
- blue
- Industry
- Tv Movies & Streaming
- Brand popularity
- Top 9% of indexed brands
- Website
- francebleu.fr
Design analysis
The mark is a lowercase wordmark "ici" set in a custom geometric sans-serif. The three letters share a consistent stroke weight and rounded terminals, giving the logotype a friendly, approachable rhythm. The dot of the "i" is replaced by a solid circle — a subtle location-pin metaphor that reinforces the brand's hyper-local mandate without needing a separate icon. Because the entire identity lives in the typography, the logo scales cleanly: at favicon size the single dot remains legible, and at billboard scale the even letterspacing holds together. In the crowded French media landscape, where many rivals use tricolour badges or abstract symbols, the pure wordmark feels deliberately quiet, relying on colour and craft rather than ornament to signal public-service credibility.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette anchors on #111827, a near-black navy that reads as authoritative and legible on both light and dark backgrounds — essential for a brand appearing across TV, radio players, and mobile apps. The two blues (#0064F5 and #001ED2) provide a calibrated accent range: the brighter hue pops on digital buttons and lower-thirds, while the deeper shade adds depth in print gradients. Together they echo the trusted "radio blue" heritage of France Bleu but shift away from the old red-white-blue triad, signalling a modern, digital-first public broadcaster.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Ici logo, regardless of color or industry.
Brand web palette
Colors Ici uses across its website — the broader brand system around the logo.
About Ici
France Bleu is a renowned brand that offers a wide range of products and services in the field of news and entertainment. With the collaboration of France Bleu and France 3, they provide live news and updates, catering to the local and national audience. Their offerings include information related to local and national news, sports, daily life, and culture. Whether you prefer listening or watching, France Bleu and France 3 have got you covered. They strive to keep you informed and entertained with their engaging content. Additionally, France Bleu offers a unique service called the France Bleu Panier, which allows you to check the prices of 37 everyday products in your department. With their commitment to quality and informative content, France Bleu is dedicated to bringing you the latest news and keeping you connected to your community
Questions about the Ici logo
Why did France Bleu change its name to Ici?
In January 2025, Radio France rebranded the France Bleu network as "Ici" (French for "here") to unify its 44 local stations under a single, shorter name that works better on digital platforms and emphasizes proximity journalism.
Who designed the Ici logo?
The visual identity was created by the Paris-based agency Gédéon, which won the Radio France tender in 2024. They developed the custom typeface, the dot-as-pin concept, and the navy-plus-blue colour system.
What color is the Ici logo?
The dominant color of the Ici logo is Coarse Wool (hex #111827). The closest Pantone match is 532 C.
How many colors does the Ici logo have?
The Ici logo uses 3 primary colors: #111827, #0064F5, #001ED2.
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The Ici logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.