ServiceNow Logo
The ServiceNow logo uses 1 primary color. Its dominant color is Scorpion Green (#62D84E, closest Pantone 802 C). ServiceNow operates in the Business Services industry.
- Color family
- green
- Industry
- Business Services
- Website
- service-now.com
Design analysis
The ServiceNow logo is a custom wordmark set in a modified geometric sans-serif typeface. The letterforms feature rounded terminals and a distinctive curved crossbar on the lowercase 'e' that echoes the 'v' and 'w' shapes, creating visual rhythm across the mark. The camel-case styling (ServiceNow) separates the two semantic halves without a space, relying on the capital 'N' to signal the word boundary. At small sizes the mark holds up well because it avoids thin strokes, intricate details, or dependent graphic elements — the recognition lives entirely in the lettershapes and color. In the enterprise software sector, where logos often default to abstract squares or shield icons, a pure wordmark signals confidence in the name itself and scales cleanly across product UIs, favicons, and partner badges.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #62D84E is a high-saturation, yellow-leaning green that sits between traditional 'enterprise blue' and 'security green.' It pops on both light and dark backgrounds without vibrating, and it avoids the teal overload common in SaaS branding. The brightness conveys energy and automation speed while the yellow undertone keeps it approachable rather than coldly technical — a deliberate differentiation from the navy-and-cyan palette that dominates IT service management competitors.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the ServiceNow logo, regardless of color or industry.
Brand web palette
Colors ServiceNow uses across its website — the broader brand system around the logo.
About ServiceNow
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Questions about the ServiceNow logo
Does ServiceNow use a symbol or icon alongside the wordmark?
No. The primary logo is the wordmark alone. A simplified 'SN' monogram exists for app icons and favicon use, but it is secondary and never replaces the full name in brand communications.
Has the logo changed significantly since the company founded?
The wordmark has been refined — early versions used a more standard gothic sans-serif — but the camel-case structure and green palette have remained constant since the mid-2010s rebrand that coincided with the NYSE listing.
What color is the ServiceNow logo?
The dominant color of the ServiceNow logo is Scorpion Green (hex #62D84E). The closest Pantone match is 802 C.
How many colors does the ServiceNow logo have?
The ServiceNow logo uses 1 primary color: #62D84E.
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The ServiceNow logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.