Let's address this directly: when you see professional-quality logos at €20-100, your first thought is probably "What's the catch?"
That's a reasonable question. Boutique agencies charge €1,000-5,000 for custom logo design. Quality freelancers charge €500-800. Premium agencies? €20,000+. So how can we deliver similar quality at a fraction of the cost?
The answer isn't that we've found magical cheap designers or that we're using templates. We've eliminated the parts of the agency model that don't actually improve your logo.
Where Does €1,000 Actually Go?
When you pay a boutique agency €1,000 for a logo, here's roughly how that breaks down:
Meetings (€250)
Discovery calls, kickoff meetings, progress presentations, revision discussions. Often 4-6 meetings per project, each requiring scheduling, preparation, and travel.
Office Costs (€200)
City-center office space, utilities, equipment, software licenses, insurance, accounting, HR. The cost of looking like an agency.
Sales (€150)
Someone pitched you this project. Someone wrote the proposal. Someone followed up. That time gets billed somewhere. Usually into your project.
Redo Work (€150)
"That's not what I meant." Despite all those meetings, briefs get lost in translation. Designers work from incomplete understanding. Revisions happen because the brief was wrong.
Actual Design Work (€250)
The part that creates your logo. Research, concepting, sketching, refining, preparing files. The only part that directly impacts what you receive.
The insight: Only 25% of that €1,000 goes toward design. The rest? Meetings, overhead, and fixing miscommunication. For a startup or small business that knows what they want, much of this is unnecessary.
What We Eliminated
We asked: which parts of the agency model actually make the logo better?
Physical Office
We're remote-first. No prestigious address to maintain, no commute time to bill for.
Saves: ~€200Account Managers
No middleman. You tell us what you want. We build it.
Saves: ~€100Endless Meetings
No kickoff calls. No status meetings. One conversation covers it.
Saves: ~€250Sales Process
No proposals. No pitches. Pricing on the website. Start when ready.
Saves: ~€150Brief-Lost-in-Translation Revisions
We confirm understanding before starting. Fewer surprises.
Saves: ~€100Actual Design Work
This we keep. Research, concepting, refinement, file prep. The part that matters.
KeptWhat You Still Get
Eliminating overhead doesn't mean eliminating quality. Here's what's included:
What We Don't Do
Here's the catch, stated plainly. These are real limitations you should consider:
No Phone Support
There's no number to call. No account manager on standby. Communication is async through the platform and email. If you need to explain your vision out loud to a real person, this won't work for you.
No Collaborative Workshops
We won't fly to your office. No whiteboarding sessions, stakeholder workshops, or design thinking exercises. If your team needs to be in the room together debating options, you need an agency.
Logo & Brand Identity Focus
Every order includes your logo plus a 20-page brand guidelines PDF with color palette, typography, and usage rules. We don't do ongoing design retainers or 100-page enterprise brand systems with sub-brand architecture.
Not Instant
First concepts take 24-48 hours, not 24 minutes. We're fast compared to agencies (which take weeks), but we're not a "logo in 60 seconds" generator. Good design takes time.
Limited Revisions
Each plan includes a set number of revision rounds. Agencies often offer "unlimited revisions" (which they bill hourly for anyway). We're upfront: 2-4 rounds depending on your plan.
Self-Service Process
The AI conversation guides you, but you need to know your business. If you're genuinely unsure what your brand should feel like, you may benefit from a brand strategist before ordering a logo.
The AI Reality
We use AI to reduce costs. That comes with trade-offs. Here's what you need to know:
No Intricate Story
Agency logos come with elaborate narratives about the "hidden meaning" behind each curve. Ours don't. You get a professional, effective logo. Not a mythology. See why this matters less than you think
Copyright Uncertainty
AI-generated content exists in a legal grey area. The law is still evolving. However, trademark registration protects the mark itself as a business identifier — separate from copyright — and most jurisdictions allow trademark filing regardless of creation method. We recommend consulting a trademark attorney for your specific jurisdiction.
Production-Ready Quality
Our logos are professional and effective. A top-tier designer at a premium agency may produce marginally more refined work — but for most businesses, that gap isn't worth 50x the price. You get a polished, usable logo without the €10,000 agency invoice.
High-Res Limitations
At extreme resolutions (building-sized banners), trained eyes might spot small imperfections in the SVG vectorization. For web, print, signage, and 99% of use cases, this is invisible. But if you need pixel-perfect precision at poster-sized scales, know this limitation exists.
Continuous Quality Improvement
We generate many options per brief. With multiple concepts and revision rounds, there are strong options in every delivery. Our models improve with every generation cycle, and quality benchmarks continue to rise across the industry.
Cheaper Options Exist
If budget is your primary concern, Fiverr designers can be cheaper. You'll get less consistency and support, but the option exists. We're positioned as a quality-conscious middle ground. Not the absolute cheapest.
The Bottom Line
If you need Pentagram-level prestige, an intricate story behind every curve, pixel-perfect precision at billboard scale, or absolute certainty on copyright, we're the wrong choice. A premium agency will serve you better.
But if you: Want a professional, effective logo at a fraction of agency prices, can accept "very good" instead of "exceptional," and understand the trade-offs of AI-assisted design, this is exactly what we built for you.
How Technology Helps
We use AI to handle the parts that don't require human creativity.
Brief Collection
AI asks the right questions, in the right order, and confirms understanding. No brief gets "lost in translation."
Research Assistance
AI analyzes industry context, competitors, and design trends. Research that would take hours happens in seconds.
Design Generation
AI creates initial concepts based on your brief. Not templates. Original designs trained on professional principles.
Human Curation
Every output is reviewed. Quality control, refinement, and final polish come from human judgment.
The Simple Math
Boutique Agency
LogoLabs
We're not undercharging. We removed the overhead and pass the savings to you.
Still Skeptical?
Understandable. Here's what we suggest:
Browse the portfolio. These are real logos we've created. Judge the quality yourself.
Remember the guarantee. If you're not satisfied, you get your money back. The risk is on us.
Consider what you actually need. If it's a logo (not a brand agency relationship), we're built for this.
Ready to See for Yourself?
Start with a conversation. If the summary doesn't capture your vision, you haven't lost anything.
Start Your Logo