Pinterest Logo
The Pinterest logo uses 1 primary color. Its dominant color is Cadmium Red (#E60023, closest Pantone 185 C). Pinterest operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 1% of indexed brands
- Website
- pinterest.com
Design analysis
The Pinterest logo is a combination mark consisting of a custom wordmark and a distinctive symbol. The symbol is a solid red circle with a negative-space cutout forming a stylized pushpin — the vertical stroke of the 'P' doubles as the pin's shaft, while the counter forms the pin head. This clever fusion of letterform and functional metaphor makes the mark instantly readable as both a letter and an action. The wordmark uses a rounded, geometric sans-serif with slightly condensed proportions and a distinctive curved tail on the 't', balancing approachability with structural clarity. At small sizes, the symbol holds up exceptionally well; the pin shape remains legible down to favicon dimensions (16×16 px) because the contrast between the red circle and white negative space is high and the form is simple. In the social media and discovery sector, where many competitors rely on abstract glyphs or camera icons, Pinterest's mark stands out by visualising its core utility: saving and pinning ideas.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single dominant colour, #E60023 (Cadmium Red), is a high-saturation, warm red that commands attention in feed environments dominated by blues (Facebook, LinkedIn, Twitter) and gradients (Instagram). Red signals energy, inspiration, and urgency — fitting for a discovery platform where users actively seek ideas to act on. The absence of secondary colours in the primary mark keeps the brand visually lean; the red circle becomes a consistent 'pin' beacon across app icons, browser tabs, and partner integrations, reinforcing recognition without relying on a multi-colour palette.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Pinterest logo, regardless of color or industry.
Brand web palette
Colors Pinterest uses across its website — the broader brand system around the logo.
About Pinterest
Pinterest is a popular image-sharing and social media platform that was founded in San Francisco, United States, in March 2010 by Ben Silbermann, Evan Sharp, and Paul Sciarra. The company's headquarters is also based in San Francisco, with additional offices located in New York, Los Angeles, Chicago, Atlanta, and internationally in London, Paris, Berlin, Tokyo, and Toronto. Pinterest allows users to discover and save creative ideas on virtual bulletin boards, known as pins. Users can browse through various categories, such as home decor, recipes, fashion, and travel, and save or pin images that inspire them. These pins can be created and uploaded by users or discovered on other websites or Pinterest itself. Users can also follow other users and boards, liking and commenting on content. The platform offers a range of products and services to enhance the user experience. These include features like Shop the Look, where users can click on a pin to purchase products directly, and Lens, a visual search tool that allows users to find similar images by using the camera on their devices. Pinterest also offers business accounts and advertising services to businesses, enabling them to promote their products or services to the platform's user base. Pinterest has a global presence and operates in several countries, including the United States, the United Kingdom, France, Germany, Japan, Canada, and Australia. The company has not acquired any noteworthy subsidiaries or joint ventures as of yet, but it has formed partnerships with major brands and media companies to provide enhanced content and advertising opportunities. In terms of market position, Pinterest has seen significant growth in recent years. As of the fourth quarter of 2021, the platform had over 600 million monthly active users worldwide. Pinterest has positioned itself as a visual discovery platform, standing out among social media competitors like Facebook and Instagram. Its emphasis on images and aesthetics has at
Questions about the Pinterest logo
Has the Pinterest logo changed since launch?
The core symbol — a red circle with a white pushpin cutout — has remained consistent since the 2011 rebrand, though the wordmark was refined in 2013 and again in 2016 for better legibility and optical balance. The current version uses a slightly wider, more geometric typeface introduced in the 2016 update.
Why does Pinterest use a pushpin instead of a camera or heart icon?
The pushpin directly represents the platform's founding metaphor: a digital bulletin board where users 'pin' visual ideas. Unlike camera icons (capture) or hearts (like), the pin signifies active curation and saving for later, which aligns with Pinterest's positioning as a planning and discovery tool rather than a pure social feed.
What color is the Pinterest logo?
The dominant color of the Pinterest logo is Cadmium Red (hex #E60023). The closest Pantone match is 185 C.
How many colors does the Pinterest logo have?
The Pinterest logo uses 1 primary color: #E60023.
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The Pinterest logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.