HPE Logo
The HPE logo uses 2 primary colors. Its dominant color is Active Green (#03A883, closest Pantone Green C). HPE operates in the Computers Electronics & Technology industry.
- Color family
- teal
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 1% of indexed brands
- Website
- hpe.com
Design analysis
The HPE logo is a pure wordmark set in a custom geometric sans-serif typeface. The three letters share consistent stroke weights, open apertures, and a slightly condensed proportion that reads clearly across digital and physical applications. A subtle but deliberate detail is the horizontal crossbar of the 'H' aligning precisely with the middle arm of the 'E', creating an invisible baseline grid that locks the mark together without ligatures or graphic flourishes. This restraint serves the enterprise context well: the mark remains legible at favicon size, embroiders cleanly on uniforms, and survives coarse printing on shipping crates. It avoids the abstract symbol trap common in tech rebrands — there is no globe, node, or arrow to date the identity — relying instead on typographic discipline to convey precision and scale.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette pairs black (#000000) with Active Green (#03A883), a high-saturation teal-green that sits outside the dominant navy-blue cluster used by IBM, Dell, Cisco, and Oracle. Green signals infrastructure, renewal, and edge computing growth — categories HPE owns — while the near-90/10 black-to-green ratio keeps the mark grounded in serious B2B procurement environments. The green functions as an accent on the 'e' or as a background field, giving the brand a single, ownable color cue without relying on gradients or secondary palettes.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the HPE logo, regardless of color or industry.
Brand web palette
Colors HPE uses across its website — the broader brand system around the logo.
About HPE
Hewlett Packard Enterprise (HPE) is an American multinational information technology company headquartered in Houston, Texas. It was founded on November 1, 2015, as part of the split of Hewlett-Packard Company, creating two separate entities: HP Inc. HPE offers a wide range of products and services to cater to various sectors of the industry. Its main offerings include servers, storage systems, networking solutions, software-defined infrastructure, and hybrid IT solutions. The company also provides consulting services, IT infrastructure management, and technology outsourcing. HPE's products and services are designed to help organizations optimize their operations and enhance innovation in the rapidly changing digital landscape. Operating on a global scale, HPE has a strong presence in multiple countries. It has a strong customer base across different sectors, including government, healthcare, financial services, and telecommunications. HPE's global sales figures have consistently placed it among the top IT companies worldwide. However, it faces fierce competition from other tech giants such as Dell Technologies, IBM, and Cisco Systems in various segments of the industry. HPE has undergone several significant events and changes that have shaped its growth and strategy. One notable milestone was its acquisition of Micro Focus in 2017, which helped expand its software business. The company has also focused on transforming its product lineup to align with the growing demand for hybrid cloud solutions and edge computing technologies. As of the latest updates, HPE continues to innovate and adapt to the evolving market trends. It maintains a commitment to provide cutting-edge technologies to facilitate digital transformation for businesses worldwide. HPE's current status reflects its resilience and determination to lead the IT industry by delivering comprehensive solutions for the digital age
Questions about the HPE logo
Why does HPE use green instead of blue like most enterprise IT vendors?
Green differentiates HPE from the navy-blue default of competitors such as IBM, Dell Technologies, and Cisco. It also aligns with the company's focus on hybrid cloud, edge computing, and sustainable infrastructure — categories where green connotes growth, efficiency, and renewal rather than just stability.
Has the HPE logo changed since the 2015 spin-off from HP Inc.?
The core wordmark introduced at the November 2015 separation has remained visually consistent. Minor refinements to spacing and green reproduction specs have occurred, but no structural redesign or symbol addition has been publicly released.
What color is the HPE logo?
The dominant color of the HPE logo is Active Green (hex #03A883). The closest Pantone match is Green C.
How many colors does the HPE logo have?
The HPE logo uses 2 primary colors: #000000, #03A883.
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The HPE logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.