Imgur Logo
The Imgur logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). Imgur operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 25% of indexed brands
- Website
- imgur.com
Design analysis
Imgur uses a lowercase wordmark set in a custom geometric sans-serif. The letterforms are constructed from consistent stroke widths and near-circular counters, giving the mark a uniform, code-like rhythm that reads cleanly at favicon size. The dot of the "i" sits high and tight to the stem, while the "g" uses a single-storey form with an open tail — choices that reduce visual noise and reinforce a digital-native personality. Letter spacing is slightly expanded, preventing the rounded forms from clumping at small scales. There is no accompanying symbol; the brand relies entirely on the typographic mark, which doubles as its app icon when truncated to the leading "i" within a rounded square.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette is effectively monochrome: black (#000000) logotype on a white field. This neutral strategy fits the content-agnostic nature of an image-hosting platform — the logo recedes so user-uploaded visuals take centre stage. Black provides maximum contrast across light and dark UI themes without requiring a secondary brand colour, a practical advantage for a site that embeds everywhere.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Imgur logo, regardless of color or industry.
Brand web palette
Colors Imgur uses across its website — the broader brand system around the logo.
About Imgur
Imgur is a popular brand known for its collection of the best memes and images found on the Internet. With Imgur, users can find, rate, and share a wide range of entertaining and funny content that is sure to put a smile on their faces. Whether you're looking for relatable jokes, hilarious GIFs, or stunning photography, Imgur has it all. The platform is designed to provide a seamless browsing experience, allowing users to easily explore and discover new content. With its vast collection of user-generated and curated content, Imgur truly captures the magic of the Internet by bringing people together through laughter and shared interests. So, if you're in need of a good laugh or simply want to find the perfect meme to brighten your day, look no further than Imgur
Questions about the Imgur logo
Does Imgur have a separate icon or symbol apart from the wordmark?
No. The brand uses the full lowercase wordmark as its primary identifier. For app icons and favicons, it truncates the mark to the leading "i" placed inside a rounded square, but this is a derivative of the wordmark, not a separately designed symbol.
Why is the logo all lowercase?
Lowercase styling signals informality and community, aligning with Imgur's origins as a side project for Reddit users. It also improves legibility at small sizes — ascenders and descenders create a more distinctive word shape than uniform capitals would.
What color is the Imgur logo?
The dominant color of the Imgur logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the Imgur logo have?
The Imgur logo uses 1 primary color: #000000.
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The Imgur logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.