WhatsApp Logo
The WhatsApp logo uses 1 primary color. Its dominant color is Tealish Green (#25D366, closest Pantone 2420 C). WhatsApp operates in the Telecommunications industry.
- Color family
- green
- Industry
- Telecommunications
- Brand popularity
- Top 1% of indexed brands
- Website
- whatsapp.com
Design analysis
The WhatsApp logo is a combination mark pairing a custom wordmark with a symbolic icon. The icon — a white telephone receiver centered inside a rounded-square speech bubble — is built from simple geometric shapes: a circle for the earpiece, a rectangle for the mouthpiece, and a curved tail suggesting dialogue. The wordmark uses a clean, humanist sans-serif with open apertures and even weight, set in sentence case. Both elements share the same teal-green hue, creating immediate visual unity. At small sizes the icon holds up exceptionally well; the receiver silhouette remains legible down to 16 pixels because it relies on strong positive/negative contrast rather than fine detail. The rounded square container also scales cleanly into app-icon masks used by iOS and Android. In the crowded messaging category, where most rivals default to blue speech bubbles, the green bubble acts as an instant category differentiator while still signaling "chat" through the universally understood bubble metaphor.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #25D366 teal-green sits opposite the blue cluster that dominates messaging apps (Messenger, iMessage, Telegram, Signal). Green connotes "go," growth, and reliability — apt for a service built on message delivery — while the high luminance ensures accessibility on both light and dark backgrounds. Using a single hue for icon and text simplifies brand governance and guarantees consistency across the 180+ countries where the app operates.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the WhatsApp logo, regardless of color or industry.
Brand web palette
Colors WhatsApp uses across its website — the broader brand system around the logo.
About WhatsApp
WhatsApp is a popular messaging and voice calling app that allows users to send text messages, make voice and video calls, share photos, videos, documents, and location. It was founded in 2009 by Jan Koum and Brian Acton, former employees of Yahoo!. The app gained immense popularity due to its simple and user-friendly interface and the ability to send messages using internet data, making it cost-effective for users. WhatsApp is based in Menlo Park, California, United States. In 2014, Facebook acquired WhatsApp for $19 billion, making it one of the biggest acquisitions in the tech industry. The acquisition allowed WhatsApp to leverage Facebook's resources and infrastructure while maintaining its independence. WhatsApp's main products and services include the messaging app for smartphones and web browsers, allowing users to conveniently communicate with their contacts. It offers end-to-end encryption, ensuring the privacy and security of messages. The app also supports voice and video calls, making it a versatile communication tool. With over 2 billion monthly active users, WhatsApp operates on a global scale. It is available in over 180 countries and supports more than 60 languages. The app has become particularly popular in emerging markets where affordable internet access is limited. WhatsApp has also introduced various features tailored to specific markets, such as WhatsApp Business for small businesses to connect with customers. WhatsApp maintains its independence under Facebook but collaborates with its parent company on various initiatives. It has also partnered with organizations such as the World Health Organization to provide reliable information during the COVID-19 pandemic. In terms of market position, WhatsApp is one of the dominant players in the messaging app industry. It competes with other messaging apps such as WeChat, Line, Telegram, and Snapchat. However, WhatsApp's user base and broad international reach give it a competitive edge. In recent years
Questions about the WhatsApp logo
Why is the WhatsApp logo green instead of blue like other messaging apps?
The founders chose green to stand out in an app store dominated by blue icons. Green also signals "go" and reliable delivery, reinforcing the app's core promise of fast, dependable messaging.
Has the WhatsApp logo changed since Facebook bought the company?
The core mark — green bubble with white receiver — has remained visually unchanged since the early 2010s. Meta has only made minor optical adjustments to stroke weight and corner radius for better rendering on high-density screens.
What color is the WhatsApp logo?
The dominant color of the WhatsApp logo is Tealish Green (hex #25D366). The closest Pantone match is 2420 C.
How many colors does the WhatsApp logo have?
The WhatsApp logo uses 1 primary color: #25D366.
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The WhatsApp logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.