Kuaishou Technology Logo
The Kuaishou Technology logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Kuaishou Technology operates in the Programming & Developer Software industry.
- Color family
- white
- Industry
- Programming & Developer Software
- Brand popularity
- Top 18% of indexed brands
- Website
- kuaishou.com
Design analysis
The Kuaishou mark is a combination logo: a geometric symbol paired with a custom Chinese logotype (快手) and an English wordmark. The symbol merges a right-pointing equilateral triangle — the universal play icon — with a stylised ‘K’ formed by negative space and a diagonal stroke. This dual reading works because the triangle’s hypotenuse doubles as the ‘K’’s ascending leg, while a vertical cut creates the descending leg. The construction is rigidly geometric, built on a square grid with consistent corner radii, which keeps the mark crisp at app-icon sizes (32×32 px) and legible when reversed to white on solid colour. In the short-video category, where competitors favour either pure wordmarks (Douyin) or abstract glyphs (Bilibili), Kuaishou’s hybrid approach gives immediate functional clarity — the play button signals ‘video’ before the name is read — while the embedded letter anchors brand ownership.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette shows white (#FFFFFF) occupying 16% of the mark area, indicating the analysed asset is the monochrome-white variant used on the brand’s signature orange background (#FF6B00). In the live product the orange dominates, a high-saturation hue that sits between Douyin’s red-black and TikTok’s cyan-magenta, giving Kuaishou a warm, energetic differentiator in feed contexts. White serves as the high-contrast counterweight for the symbol’s fine negative-space details, ensuring the ‘K’ cut remains readable at thumbnail scale.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Kuaishou Technology logo, regardless of color or industry.
Brand web palette
Colors Kuaishou Technology uses across its website — the broader brand system around the logo.
About Kuaishou Technology
Kuaishou Technology, also known as Kwai, is a technology company based in China. It was founded in 2011 by Cheng Yixiao and Su Hua. The company's headquarters is located in Beijing, China. Kuaishou is best known for its popular short video sharing platform, which allows users to create and share short videos with various features such as filters and effects. The platform quickly gained popularity in China, attracting millions of users who enjoyed creating and sharing creative and entertaining videos. Over time, Kuaishou expanded its product lineup to include livestreaming services, social networking features, and e-commerce functionalities. With its innovative technology and a wide range of features, Kuaishou has become one of the leading platforms in the Chinese market. The company's global operations have also been expanding, particularly in Southeast Asia and South America, where it has gained a significant user base. Kuaishou has successfully entered the international market, attracting users from different parts of the world and expanding its global footprint. In terms of market position, Kuaishou is a strong competitor in the short video sharing industry. It competes with other major players such as Douyin (known as TikTok outside of China), Weibo, and Bilibili. Kuaishou's user base and revenue have been steadily growing, making it a formidable contender in the industry. Over the years, Kuaishou has achieved several milestones and significant events. In 2017, the company raised $350 million in Series D funding round, which helped fuel its growth and expand its operations. In 2019, Kuaishou was ranked as the world's second most downloaded app according to App Annie. This recognition further solidified its position as a global leader in the short video sharing industry. Currently, Kuaishou continues to innovate and expand its product offerings. The company is focused on enhancing user experience, exploring new markets, and driving revenue growth. As of the lates
Questions about the Kuaishou Technology logo
Why does the Kuaishou logo look like a play button?
The right-pointing triangle is the universal symbol for video playback. Kuaishou adopted it as the core of its mark so users instantly recognise the app’s primary function — short video creation and consumption — before reading the name.
Has the Kuaishou logo changed since launch?
The fundamental triangle-plus-'K' symbol has remained stable since the brand’s early growth phase. Refinements have been limited to optical adjustments — corner radii, stroke width, and spacing — to improve legibility at smaller screen sizes and across international markets.
What color is the Kuaishou Technology logo?
The dominant color of the Kuaishou Technology logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Kuaishou Technology logo have?
The Kuaishou Technology logo uses 1 primary color: #FFFFFF.
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The Kuaishou Technology logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.