Starbucks Logo
The Starbucks logo uses 2 primary colors. Its dominant color is Aotake Bamboo (#006341, closest Pantone 7728 C). Starbucks operates in the E Commerce & Shopping industry.
- Color family
- green
- Industry
- E Commerce & Shopping
- Brand popularity
- Top 1% of indexed brands
- Website
- starbucks.com
Design analysis
The Starbucks mark is an illustrative badge logo built around a stylized siren — a twin-tailed mermaid derived from a 16th-century Norse woodcut. The current iteration (introduced 2011) strips away the outer wordmark ring and black outline, leaving only the white siren centered on a solid green circle. This reduction makes the mark function as a pure symbol: the siren's face, crown, and flowing tails form a distinctive silhouette that remains legible down to app-icon size. The circular container gives it a seal-like authority that works across cups, signage, and digital avatars without needing a separate icon. In the coffee-retail category, where many competitors rely on typographic logos or abstract beans, the figurative siren creates immediate narrative differentiation and emotional warmth.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #006341 (Aotake Bamboo green, ~25% of mark) and #FFFFFF (white, ~4%) — anchors the brand in nature and freshness while avoiding the brown/beige clichés of coffee packaging. The deep, blue-leaning green signals premium quality and ethical sourcing, and its high contrast against white ensures the siren's fine lines (crown stars, tail scales) survive printing on textured cups and low-resolution screens. White acts as the 'ink' for the illustration, keeping the mark single-color reproducible — a practical necessity for a brand stamping millions of disposable items daily.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Starbucks logo, regardless of color or industry.
Brand web palette
Colors Starbucks uses across its website — the broader brand system around the logo.
About Starbucks
Starbucks is a global coffee company and coffeehouse chain headquartered in Seattle, Washington, United States. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker, initially as a single store selling high-quality coffee beans and equipment. The company expanded rapidly and by the 1990s, it became a prominent brand in the United States. Starbucks offers a wide range of products, including brewed coffee, espresso-based beverages, teas, pastries, sandwiches, and snacks. The company is also known for its influential and innovative customization options, enabling customers to personalize their orders. In addition to its physical stores, Starbucks operates a successful online store and mobile app for ordering and payment convenience. On a global scale, Starbucks has a massive presence with over 32,000 stores across 83 countries. The company has achieved this through a combination of company-operated stores, licensed stores, and joint ventures with partner companies. Noteworthy subsidiaries include Seattle's Best Coffee, Teavana, Ethos Water, and Tazo Tea. Starbucks also forms strategic partnerships with various organizations, such as Nestle for the global distribution of its packaged coffee and tea products. In terms of market position, Starbucks is undoubtedly dominant. As of 2020, the company's global net revenue reached $23. 5 billion, with the United States accounting for the majority of its sales. The brand has consistently managed to carve out a sizeable market share in the highly competitive coffee industry, largely due to its strong customer loyalty, premium quality products, and inviting store environments. Throughout its history, Starbucks has experienced several significant events and achievements. Notable milestones include its initial public offering in 1992, global expansion into China in 1999, the launch of the Starbucks Card loyalty program in 2001, and the acquisition of Teavana in 2012. The company has also made commitments to sustaina
Questions about the Starbucks logo
Why did Starbucks remove the wordmark from the logo in 2011?
Leadership wanted the siren to stand alone as a global icon, similar to Apple's apple or Nike's swoosh, allowing the brand to extend beyond coffee into broader categories without the word 'Coffee' locking the perception.
Is the siren based on a specific mythological figure?
The image originates from a 16th-century Norse woodcut of a twin-tailed mermaid (melusine), chosen by the founders to evoke Seattle's maritime heritage and the seafaring history of coffee trade routes.
What color is the Starbucks logo?
The dominant color of the Starbucks logo is Aotake Bamboo (hex #006341). The closest Pantone match is 7728 C.
How many colors does the Starbucks logo have?
The Starbucks logo uses 2 primary colors: #006341, #FFFFFF.
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The Starbucks logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.