We believe in radical transparency. Before you spend money with us, understand exactly what you're getting—and what you're not. This page covers both the advantages and limitations of our AI-based approach.
How We Compare
An honest side-by-side comparison. We highlight where we excel and where others might be better.
| Feature | LogoLabs | Agency | Freelancer |
|---|---|---|---|
| Price Range | €20 - €100 Best | €1,000+ | €100 - €500 |
| Delivery Time | 24-48 hours Best | 2-4 weeks | 1-2 weeks |
| Revisions | Unlimited* Best | 2-3 rounds | 2-5 rounds |
| Concept Options | 5-10+ variations Best | 3-5 concepts | 2-3 concepts |
| File Formats | All included | All included | Often extra |
| Brand Guidelines | 20-page PDF | 30-50 pages | Varies |
| Custom Story | AI-generated | Hand-written Best | Sometimes |
| Support | Email + AI | Dedicated manager Best | Direct contact |
* Revisions within package limits. Additional revisions available via support.
What We Do Well
Speed
First concepts in 2-4 hours, not 2-4 weeks. Revisions in 30 minutes, not days of emails.
Price
€20-100 vs €100-500 at freelancers and €1,000+ at agencies. We pass efficiency savings directly to you.
Variety
More options than typical designers. Less opinionated system = wider range of directions.
Complete Package
Logo files, 20-page brand guidelines, color palette, typography system, usage rules, and application examples. Everything included.
What We Don't Do
We're being honest about where we can't compete. If these matter to you, consider alternatives.
No "Unique Story"
Our logos don't come with elaborate narratives about hidden meanings. We focus on effective visual identity, not mythmaking.
Why this isn't actually a problem →Not Truly "Unique"
AI generates based on patterns. Your logo will be professional and distinctive, but draws from learned visual language—not inventing entirely new forms.
No Enterprise Brand Systems
Our 20-page brand guidelines cover color, typography, and usage rules. But we don't create 50+ page enterprise systems with sub-brand architecture and detailed touchpoint specifications.
No In-Person Workshops
Everything is digital and asynchronous. No whiteboard sessions, no focus groups, no client lunches.
Technical Limitations (Honest Assessment)
SVG Precision
Perfect. Business cards, websites, letterheads, merchandise—all look exactly as intended.
Very minor imperfections (indistinguishable to naked eye) may appear when printed on massive surfaces like building banners.
Reality check: Building banners are meant to be seen from across the street, not inspected with a magnifying glass. At viewing distance, no one notices sub-millimeter variations.
Quality Variation
Not every concept will be amazing. You might see some poor options in your initial batch.
This is normal and expected—it's why we provide multiple concepts and revision rounds.
Reality check: You get more options to choose from, rather than being limited to one designer's interpretation.
The "AI Logos Are Bad" Perception
There's a common belief that AI-generated logos are low quality. This comes from people using general-purpose tools like ChatGPT or free generators that produce generic output.
Generic AI Tools
- Single general-purpose model
- No logo-specific training
- No error correction
- No curation pipeline
- DIY format conversion
Our Pipeline
- Custom DiT models + LoRA fine-tuning
- Trained specifically for logo design
- Error correction systems
- Professional curation step
- Automated vectorization & cleanup
Yes, you could achieve similar results yourself with enough expertise and time. But you'd be reinventing our R&D work. We've already done it and spread that cost across our customer base.
The Decision
Perfect Fit
- Startups and SMEs launching or refreshing their brand
- Founders who know their vision but need design expertise
- Businesses that need complete, production-ready files quickly
- Anyone who values speed and affordability without sacrificing professionalism
- People comfortable with digital, asynchronous processes
Not Right For
- Enterprises needing multi-brand architecture Multiple sub-brands, 50+ touchpoint specs, brand governance frameworks
- Those who want elaborate logo stories Hidden meanings, symbolic depth, narrative justification
- Projects requiring extreme precision Architectural-scale applications, stadium naming, skyscraper signage
- Those who need in-person collaboration Whiteboard sessions, focus groups, client workshops
- The 1% of businesses that need something truly novel No visual precedent whatsoever, completely new forms
The Value Proposition
Think of it this way: we deliver better results than talented but inexperienced freelancers, at a fraction of agency rates, with standardized professional deliverables.
You won't get Pentagram-level brand strategy. But you probably don't need it—and you probably can't afford it either. What you'll get is a professional, effective logo that works across all your business touchpoints.
Still Unsure?
We offer a money-back guarantee before final delivery. Try the process and see if it works for you.
Start Risk-Free