Strava Logo
The Strava logo uses 1 primary color. Its dominant color is Thermic Orange (#F03D1E, closest Pantone Bright Red C). Strava operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 1% of indexed brands
- Website
- strava.com
Design analysis
Strava uses a combination mark: a custom geometric wordmark paired with a standalone monogram icon. The icon is a single continuous stroke forming an 'S' that simultaneously reads as a GPS route line — start point, curved path, end point — reinforcing the core tracking function without literal map imagery. Stroke weight is uniform and optically balanced, allowing the mark to hold at 16 px app-icon size. The wordmark sets 'STRAVA' in a proprietary rounded sans-serif; open apertures and slightly wide proportions keep it legible in motion (on watch faces, bike computers) and at distance. Negative space inside the 'S' curve is generous, preventing fill-in when printed on textured fabric or embroidered on kit. The system works horizontally, stacked, or as icon-only, giving the brand flexibility across hardware, apparel, and digital surfaces without losing authorship.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #F03D1E (Thermic Orange) sits opposite the cool blues and greens that dominate fitness tech (Garmin, Apple Fitness, Nike Run Club), making Strava instantly separable in a crowded app drawer or sponsor banner. Orange also signals elevated heart-rate zones and heat-map intensity, aligning the hue with the product's own data visualisation language. High saturation ensures the mark remains visible on dark-mode UIs and sun-bleached road signage alike.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Strava logo, regardless of color or industry.
Brand web palette
Colors Strava uses across its website — the broader brand system around the logo.
About Strava
Strava is a leading brand that brings together millions of active individuals who share a passion for running, cycling, hiking, walking, and other sports. With an intuitive mobile app and website, Strava seamlessly connects like-minded enthusiasts, fostering a vibrant community of athletes. Strava offers a wide range of products and services designed to enhance your athletic pursuits. Whether you're a beginner or a seasoned pro, their app and website provide a comprehensive platform for tracking, analyzing, and improving your performance. The app enables you to track your activities, record important metrics, and set personal goals. You can monitor your progress, compete with friends and fellow athletes, and find motivation through the supportive community. Strava is not only about personal achievement; it is also about sharing your accomplishments with others. With the ability to upload and share your activity data, you can showcase your athletic endeavors and connect with fellow enthusiasts around the globe. Join Strava and experience the power of a community united by a love for sports and a drive for personal growth
Questions about the Strava logo
Why does the Strava icon look like a squiggly line instead of a letter S?
The icon is deliberately drawn as one continuous stroke so it functions simultaneously as the letter S and as a stylised GPS track — start, curves, finish — reinforcing the activity-tracking purpose without needing a map background.
Can I use the Strava orange (#F03D1E) in my own club kit design?
Strava's brand guidelines reserve Thermic Orange for official Strava communications; clubs and athletes should use the approved 'Strava Club' logo lock-ups provided in the brand asset kit rather than recreating the colour independently.
What color is the Strava logo?
The dominant color of the Strava logo is Thermic Orange (hex #F03D1E). The closest Pantone match is Bright Red C.
How many colors does the Strava logo have?
The Strava logo uses 1 primary color: #F03D1E.
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The Strava logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.