Flaticon Logo
The Flaticon logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Flaticon operates in the Computers Electronics & Technology industry.
- Color family
- white
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 1% of indexed brands
- Website
- flaticon.com
Design analysis
Flaticon uses a pure wordmark — no accompanying symbol or icon — set in a geometric sans-serif with rounded terminals and uniform stroke weight. The letterforms are tightly spaced but not touching, with a distinctive lowercase 'a' (single-story) and 't' (curved crossbar) that soften the technical feel. The mark relies entirely on typographic rhythm: the ascenders of 'l', 't', 'i' create a subtle vertical cadence, while the rounded 'o', 'c', 'o', 'n' balance it horizontally. At small sizes the wordmark holds legibility because the counters remain open and the x-height is generous, though the lack of a standalone glyph means it cannot function as a favicon or app icon without a separate container. In an industry where competitors (Noun Project, Iconscout, Streamline) all pair a symbol with type, Flaticon's symbol-free approach is a deliberate differentiator, betting that the name itself — a compound of 'flat' and 'icon' — carries enough semantic weight.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured logo color is white (#FFFFFF), which in practice sits on Flaticon's signature purple-to-blue gradient background. Using a single light value for the mark ensures maximum contrast against the vibrant brand gradient, while the gradient itself signals creativity and digital-native energy — appropriate for a design-asset marketplace. The absence of a fixed corporate blue or grey avoids the 'generic SaaS' trap and aligns with the playful, designer-first positioning.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Flaticon logo, regardless of color or industry.
Brand web palette
Colors Flaticon uses across its website — the broader brand system around the logo.
About Flaticon
Flaticon is your one-stop destination for all your icon and sticker needs. With a vast collection of over 11. 4 million icons and stickers, you'll find the perfect graphics to enhance your projects. Made by and for designers, you can download these images in high-quality formats such as PNG, SVG, EPS, PSD, and CSS. Flaticon offers a diverse range of products and services to cater to your specific requirements. From vector icons and stickers to interface icons and animated icons, you'll find everything you need to create visually stunning projects. Whether you're designing websites, apps, presentations, or illustrations, Flaticon has you covered. In addition to icons and stickers, Flaticon also offers other useful products such as Freepik for free vectors, photos, and PSD files, Wepik for an online design tool, Slidesgo for free presentation templates, Storyset for editable illustrations, and Videvo for free videos and motion graphics. Flaticon provides a user-friendly platform where you can easily organize, customize, and download your collections. You can choose from a variety of styles and easily edit the color, size, and format of your icons. Flaticon is also seamlessly integrated with Google Workspace, allowing you to use icons in Google Docs and Slides without any hassle. Stay up to date with the latest updates, features, and tools on Flaticon, and make the most of your design experience. With Flaticon, you have the freedom to create spectacular images, enhance your website or app, and bring your ideas to life with the perfect icons and stickers. Get started today and unlock the potential of your projects with Flaticon
Questions about the Flaticon logo
Why doesn't Flaticon's logo include an icon symbol?
Flaticon relies on a pure wordmark because the brand name itself describes the category ('flat' + 'icon'). The company treats its vast library of downloadable icons as the visual language, so the logo stays neutral to avoid competing with the assets it sells.
What font does the Flaticon logo use?
The logo uses a custom-drawn geometric sans-serif not available commercially. Its closest public relatives are typefaces like Nunito or Quicksand, but Flaticon's version has proprietary adjustments to the 'a', 't', and terminal rounding for brand distinctiveness.
What color is the Flaticon logo?
The dominant color of the Flaticon logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Flaticon logo have?
The Flaticon logo uses 1 primary color: #FFFFFF.
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The Flaticon logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.