The Quick Verdict
How LogoLabs stacks up against Looka in the areas that matter most.
LogoLabs is a one-time payment. Looka charges $96/year for full brand kit access. Over 4 years, that's $384 vs our €50.
LogoLabs generates original concepts from your brief. Looka remixes pre-made icons and layouts from a template library.
Both platforms use AI, but differently. Looka assembles templates; LogoLabs generates custom designs from scratch.
Feature-by-Feature Comparison
What You Actually Pay
Advertised prices rarely tell the full story. Here's the real cost breakdown.
Looka's $20 basic plan only includes a low-resolution PNG. Full file access requires the Brand Kit subscription.
The Subscription Trap
Looka advertises affordable logos, but the real cost is hidden behind a subscription model.
What Looka Advertises
Gets you: 1 low-resolution PNG. No vector files. No transparent background.
What You Actually Need
Gets you: SVG, EPS, high-res files, transparent backgrounds, color variations, social media kit.
The Math Over Time
With LogoLabs, you pay once and own everything. With Looka, you're renting your brand identity. Cancel the subscription and you lose access to your own logo files.
Templates vs Custom Design
Looka generates logos by combining pre-made icons, fonts, and layouts. Here's why that matters.
- Picks from a library of pre-made icons
- Arranges icon + text in standard layouts
- Applies color palette from presets
- Same icon appears across multiple businesses
- Limited to combinations in the database
- Can't handle complex or abstract concepts
- Generates original visual concepts from your brief
- Creates unique compositions per brand
- Adapts style to match your industry and tone
- Every concept is original to your project
- Handles abstract, literal, or conceptual styles
- Optimized for technical quality (vector-clean SVGs)
The difference in practice: Looka's output is recognizable as "Looka logos" because they share a visual DNA rooted in the same icon library. LogoLabs generates original concepts, so no two outputs share the same template foundation.
Which One Should You Choose?
There's no universally best option. Here's an honest assessment of who each service is best for.
Choose Looka if...
- You want to immediately see and edit logos in a self-service tool
- You prefer browsing hundreds of variations and tweaking them yourself
- You need a quick social media kit and business card templates alongside your logo
- You want instant results (no waiting 24-48 hours)
Choose LogoLabs if...
- You want original designs, not template remixes from a shared icon library
- You want to pay once and own your files forever, not subscribe annually
- You want all file formats (SVG, PNG, JPG) included without a premium tier
- You want a money-back guarantee if you're not satisfied
- You want a logo that doesn't look like thousands of other Looka-generated logos
Ready to See the Difference?
Start with a brief conversation about your brand. Get logo concepts in 24-48 hours. If you're not satisfied, there's a 30-day money-back guarantee.
Start Your Logo