Nokia Logo
The Nokia logo uses 1 primary color. Its dominant color is Megaman Helmet (#005AFF, closest Pantone 2736 C). Nokia operates in the Telecommunications industry.
- Color family
- blue
- Industry
- Telecommunications
- Brand popularity
- Top 1% of indexed brands
- Website
- nokia.com
Design analysis
Nokia's current mark is a pure geometric wordmark — five custom-drawn capital letters in a single weight, no accompanying symbol. The letterforms are built on a strict grid: the O is a perfect circle, the K's diagonals meet at a sharp central vertex, and the A has a flat apex rather than a pointed one. This construction gives the mark a engineered, modular feel that mirrors network topology diagrams. At small sizes it holds up well because there are no hairlines, serifs, or intricate counters to fill in; the uniform stroke width and open apertures keep each character legible down to favicon scale. In an industry where most competitors pair an abstract icon (globe, wave, signal bars) with a type treatment, Nokia's decision to rely entirely on typography is a deliberate differentiation — it reads as confident, infrastructure-focused, and software-native rather than consumer-handset-oriented.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #005AFF is a saturated, screen-native blue that sits between traditional corporate navy and the cyan-heavy palettes of cloud platforms. It signals technical precision and digital connectivity without the conservatism of darker blues used by Ericsson or AT&T. Because the mark is monochrome, this single hue carries the entire brand weight — it reproduces cleanly in print, on dark-mode UI, and on physical network hardware where contrast against grey enclosures matters.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Nokia logo, regardless of color or industry.
Brand web palette
Colors Nokia uses across its website — the broader brand system around the logo.
About Nokia
Nokia, headquartered in Espoo, Finland, is a multinational telecommunications and information technology company. It was founded in 1865 as a pulp mill and went on to become one of the leading mobile phone manufacturers in the world. However, due to increasing competition in the smartphone market, Nokia sold its handset division to Microsoft in 2014 and shifted focus to other areas of technology. Nokia's main products and services include network infrastructure, software solutions, and various technologies for the telecommunications industry. The company operates through four segments: Networks, Nokia Software, Nokia Technologies, and Group Common. Networks is the largest segment, providing products and services for mobile, fixed, and IP networks. Nokia Software offers a range of software solutions to manage and optimize network performance. Nokia Technologies develops and licenses intellectual property, and Group Common provides shared services to the other segments. On a global scale, Nokia has a strong presence and operates in various countries. The company has established several noteworthy subsidiaries, including Nokia Networks, Nokia Solutions and Networks, and Nokia Siemens Networks. Nokia has also formed strategic partnerships and joint ventures with other companies, such as Alcatel-Lucent, HMD Global, and China Mobile Communications Corporation, to expand its market reach and offerings. In terms of market position, Nokia is a significant player in the telecommunications industry. It competes with companies like Ericsson, Huawei, and Samsung. Nokia's networks segment is a leading provider of network infrastructure globally, and its software solutions are widely used by network operators. Despite the decline in the mobile phone market, Nokia has successfully diversified its business and achieved growth through its focus on network technologies and software solutions. In recent years, Nokia has undergone several major events and changes. It acquired Alcatel-Lu
Questions about the Nokia logo
When did Nokia introduce its current logo?
Nokia unveiled the current geometric wordmark in February 2023, replacing the Nokia Connecting People logotype that had been used since 1992. The change coincided with a strategic shift toward B2B network infrastructure and technology licensing.
Why did Nokia drop the 'Connecting People' tagline and swoosh?
The previous identity was tightly associated with the consumer handset business Nokia sold to Microsoft in 2014. The 2023 redesign reflects the company's current focus on network equipment, software, and IP licensing — markets where a cleaner, more technical typographic mark aligns better with enterprise buyers.
What color is the Nokia logo?
The dominant color of the Nokia logo is Megaman Helmet (hex #005AFF). The closest Pantone match is 2736 C.
How many colors does the Nokia logo have?
The Nokia logo uses 1 primary color: #005AFF.
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The Nokia logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.