Tableau Logo: Colors, Hex Codes & Design Analysis

Design analysis

Tableau uses a custom wordmark as its primary logo — the company name set in a proprietary sans-serif typeface with distinctive rounded terminals and a subtle ligature between the 'a' and 'u' that suggests connection and flow. The mark is constructed entirely from letterforms; there is no separate icon or symbol, which means the brand relies on typographic personality and color for instant recognition. This approach works well at small sizes because the wordmark remains legible down to favicon dimensions, and the absence of fine graphic detail prevents reproduction issues across print, screen, and merchandise. In the business-intelligence category, where competitors often pair abstract geometric symbols with generic type, Tableau's pure wordmark stands out by making the product name itself the hero, reinforcing brand recall every time the software launches or a dashboard is shared.

Custom rounded wordmark with distinctive 'a–u' ligatureSignature teal (#63A5B9) rarely used by direct competitorsPure typographic lockup — no separate icon to decodeConsistent single-color application across product UI and marketing

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured palette — dominant teal #63A5B9 (Pacific Palisade) and accent blue-purple #576EB2 — sits between the safe corporate blues of Microsoft Power BI and the warmer oranges of Qlik, giving Tableau a calm, analytical feel without feeling cold. Teal signals clarity and insight, aligning with data-visualization's promise to make complexity readable, while the purple undertone adds a touch of creativity that appeals to analysts and storytellers alike. The two hues are close enough in value to work as a gradient or single-color knockout, ensuring the logo holds together in monochrome applications.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Tableau logo, regardless of color or industry.

Brand web palette

Colors Tableau uses across its website — the broader brand system around the logo.

About Tableau

Tableau is a data visualization software company based in the United States. It was founded in 2003 in Mountain View, California, by Christian Chabot, Chris Stolte, and Pat Hanrahan. The company's headquarters are now located in Seattle, Washington. Tableau provides a range of products and services focused on helping organizations analyze, visualize, and understand their data. Their main products include Tableau Desktop, which is a software tool for creating interactive dashboards and reports; Tableau Server, which allows users to share and collaborate on data visualizations; and Tableau Online, a cloud-based version of Tableau Server. They also offer Tableau Prep, a data preparation tool, and Tableau Public, a free version of their software for sharing visualizations with the public. As a global company, Tableau has established a strong presence worldwide. They have offices in countries including Australia, Canada, Germany, India, Japan, and the United Kingdom, among others. Additionally, they have formed partnerships and joint ventures with various technology companies such as Amazon Web Services and Microsoft. Tableau has positioned itself as a leader in the data visualization market. Their software is widely used by businesses, academic institutions, and government agencies to analyze and present data in a visually appealing and intuitive way. Their global sales have experienced significant growth, with the company reporting annual revenues of over $1 billion in 2018. In terms of competition, Tableau faces competition from other data visualization and analytics software providers such as Microsoft Power BI, QlikView, and SAP BusinessObjects. However, Tableau's user-friendly interface, extensive data connectivity options, and powerful visualization capabilities have helped them maintain a strong market position. Notable achievements for Tableau include being recognized as a leader in Gartner's Magic Quadrant for Analytics and Business Intelligence Platforms for s

Questions about the Tableau logo

Did Tableau change its logo after the Salesforce acquisition?

No. Tableau retained its existing teal wordmark after Salesforce acquired the company in 2019. The logo appears alongside the Salesforce wordmark in co-branded contexts, but Tableau's standalone visual identity — typeface, color, and spacing — has remained unchanged.

Why does Tableau use a wordmark instead of a symbol?

A wordmark ensures the product name is read every time the logo appears, which is valuable in a market where buyers compare multiple tools by name. The custom typeface gives the wordmark enough visual weight to function like a symbol without sacrificing immediate legibility.

What color is the Tableau logo?

The dominant color of the Tableau logo is Pacific Palisade (hex #63A5B9). The closest Pantone match is 549 C.

How many colors does the Tableau logo have?

The Tableau logo uses 2 primary colors: #63A5B9, #576EB2.

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The Tableau logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.