IMDb Logo
The IMDb logo uses 1 primary color. Its dominant color is Leery Lemon (#F5C518, closest Pantone 7406 C). IMDb operates in the Tv Movies & Streaming industry.
- Color family
- yellow
- Industry
- Tv Movies & Streaming
- Brand popularity
- Top 1% of indexed brands
- Website
- imdb.com
Design analysis
The IMDb logo is a custom wordmark set in a geometric sans-serif typeface with a distinctive mixed-case treatment: "IMD" in capitals and a lowercase "b". This single typographic decision creates the mark's primary point of differentiation — the descending tail of the "b" breaks the uniform cap-height line, giving the otherwise rigid block a subtle humanist rhythm. The letterforms are tightly tracked with squared-off terminals and consistent stroke weight, which preserves legibility down to favicon size (16×16 px) where the lowercase "b" remains readable as a single dark shape with a protruding stem. On screen, the mark almost always sits on a black or very dark background, turning the yellow fill into a high-contrast beacon that reads instantly in a browser tab, app icon, or video watermark.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #F5C518 (a saturated golden yellow) against black mirrors the cinema tradition of gold lettering on a dark theatre curtain, signalling prestige and "spotlight" attention without resorting to red, the default accent in streaming UI. Yellow also survives compression artefacts better than thin red lines, and it remains visible to most colour-vision deficiencies, a practical advantage for a global audience.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the IMDb logo, regardless of color or industry.
Brand web palette
Colors IMDb uses across its website — the broader brand system around the logo.
About IMDb
IMDb is the world's most popular and authoritative source for information on movies, TV shows, and celebrities. With a vast database and comprehensive coverage, IMDb is your go-to platform for all things entertainment. And now, we're excited to announce that we have expanded our language support to eight additional languages, including French, German, Hindi, Italian, Portuguese, and Spanish. Whether you're a film enthusiast, a TV lover, or just looking to stay up-to-date on the latest celebrity news, IMDb has you covered. Our website offers a user-friendly interface, featuring movie and show titles, plots, and metadata in your preferred language. We strive to provide a seamless experience for our users, allowing you to navigate the site and discover content in a language of your choice. If you're curious about the new language experience or have any feedback, we encourage you to leave us a comment on Sprinklr. Our dedicated team is constantly reviewing user input to enhance your IMDb experience. Join millions of users worldwide and immerse yourself in the world of entertainment with IMDb
Questions about the IMDb logo
Why is the "b" in IMDb lowercase while the other letters are uppercase?
The lowercase "b" has been part of the logo since the 1990s and serves as a unique visual hook; it breaks the monotony of four capitals and creates a recognizable silhouette at tiny sizes such as favicons and app icons.
Has the IMDb logo ever included a symbol or icon alongside the wordmark?
No. IMDb has relied exclusively on the custom wordmark since its early web days; no separate icon or emblem has been adopted as a primary brand mark, though the lowercase "b" alone is sometimes used as a shorthand in constrained spaces.
What color is the IMDb logo?
The dominant color of the IMDb logo is Leery Lemon (hex #F5C518). The closest Pantone match is 7406 C.
How many colors does the IMDb logo have?
The IMDb logo uses 1 primary color: #F5C518.
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The IMDb logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.