MNTN Logo
The MNTN logo uses 3 primary colors. Its dominant color is Mint Leaf (#1AC9AA, closest Pantone 2240 C). MNTN operates in the Marketing & Advertising industry.
- Color family
- teal
- Industry
- Marketing & Advertising
- Brand popularity
- Top 1% of indexed brands
- Website
- mountain.com
Design analysis
The mark is a pure wordmark — the four letters M-N-T-N set in a custom geometric sans-serif. The letterforms are monoline with squared terminals and uniform stroke width. The missing vowels are a deliberate abbreviation of "mountain," a naming tactic common in ad-tech and SaaS to secure short domains and handles. Kerning is tight but not touching; the central T and N share a visual rhythm through matching apex and vertex angles. At small sizes the mark holds up because it relies on letter recognition, not a symbol. Flat sides and open counters (especially in M and N) prevent clumping in favicon or app-icon contexts. However, the vowel omission means the name must be read aloud or explained on first encounter — there is no pictorial shortcut. In the CTV/ad-tech competitive set (The Trade Desk, Roku, Innovid), most peers pair abstract symbols with type; MNTN bets entirely on the distinctive spelling to carry recognition.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette anchors on a high-saturation mint teal (#1AC9AA) against near-black (#383838) and off-white (#F6F6F6). In an industry dominated by corporate blues and purples, the teal signals "performance data" and "fresh approach" without feeling fintech-cold. The dark gray replaces true black for softer screen contrast; the off-white avoids harsh glare on OLED displays. Together they read as modern, measurable, and screen-native — exactly the promise of Connected TV attribution.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the MNTN logo, regardless of color or industry.
Brand web palette
Colors MNTN uses across its website — the broader brand system around the logo.
About MNTN
MNTN is a leading brand in the world of performance TV advertising. Their platform, specifically designed for outcome-based marketing goals, allows businesses to drive measurable conversions, revenue, site visits, and more. With their Connected TV Performance Marketing Platform, MNTN offers a range of services to help businesses achieve their advertising objectives. These include Performance TV Prospecting, which helps find new, highly-qualified audiences, and Performance TV Retargeting, which allows businesses to reach site visitors on Connected TV. MNTN also offers Creative-as-a-Subscription™, a unique service that bundles creative and media into one package. Their attribution model, Verified Visits™, enables businesses to measure the total customer conversion journey and track the success of their campaigns. By using MNTN, businesses can simplify their creative management, target countless audience categories, and benefit from a wide range of resources, including case studies and white papers. With a strong focus on innovation and impressive endorsements from real marketers, MNTN is revolutionizing TV advertising for the connected age. Experience the power of MNTN and drive real results for your business
Questions about the MNTN logo
Why is the company name spelled without vowels?
MNTN is a stylized abbreviation of "mountain," chosen during the 2021 rebrand from SteelHouse. Dropping vowels creates a four-letter, single-syllable handle that is trademarkable, available as a .com domain, and readable across social platforms — a common strategy in ad-tech and B2B SaaS.
Has the logo changed since the SteelHouse rebrand?
The wordmark has remained visually consistent since the 2021 MNTN launch. No public redesign has been announced; the same geometric letterforms and mint teal accent continue to appear across the platform, Creative-as-a-Subscription™ collateral, and Verified Visits™ reporting interfaces.
What color is the MNTN logo?
The dominant color of the MNTN logo is Mint Leaf (hex #1AC9AA). The closest Pantone match is 2240 C.
How many colors does the MNTN logo have?
The MNTN logo uses 3 primary colors: #383838, #F6F6F6, #1AC9AA.
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The MNTN logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.