AirAsia Logo
The AirAsia logo uses 2 primary colors. Its dominant color is Customs Green (#023C40, closest Pantone 2217 C). AirAsia operates in the Air Travel industry.
- Color family
- teal
- Industry
- Air Travel
- Brand popularity
- Top 1% of indexed brands
- Website
- airasia.com
Design analysis
The AirAsia mark is a custom wordmark set in a proprietary geometric sans-serif. Its most distinctive feature is the stylised 'A' glyphs — each crossbar is replaced by a horizontal slash that doubles as a subtle forward arrow, reinforcing motion and low-cost efficiency. The letterforms are tightly tracked with uniform stroke weight, creating a solid rectangular block that holds its shape at favicon size. The measured palette shows the mark is dominated by a deep teal (#023C40) with a minimal neon-green accent (#0CE865), suggesting the analysed asset may be a sustainability or digital-sub-brand variant rather than the group’s primary red identity. In either case, the construction relies on typographic personality rather than a separate symbol, which reduces reproduction cost and ensures instant readability across aircraft livery, app icons, and boarding passes.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The dark teal (#023C40) anchors the logo with authority and trust, differentiating from the saturated blues and reds that dominate airline branding. The trace neon green (#0CE865, 7.4%) acts as a high-contrast highlight on the custom 'A' crossbars, signalling innovation and the brand’s sustainability push without compromising legibility. Together they subvert low-cost carrier conventions while remaining visible on both light and dark backgrounds.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the AirAsia logo, regardless of color or industry.
Brand web palette
Colors AirAsia uses across its website — the broader brand system around the logo.
About AirAsia
AirAsia is a low-cost airline based in Thailand, primarily operating out of its hub at Don Mueang International Airport in Bangkok. The airline is part of the AirAsia Group, which is one of the largest low-cost carrier groups in the world. AirAsia Thailand was established in 2003 as a joint venture between Thai company Shin Corporation and the Malaysia-based AirAsia Group. It started operations with just two planes and initially served domestic routes within Thailand. However, the airline quickly expanded its operations to international destinations, linking Thailand to various countries in Asia. The headquarters of AirAsia Thailand is located in Don Mueang District, Bangkok, Thailand. The company's main products and services include low-cost air travel, including both domestic and international flights. It aims to provide affordable and convenient travel options to a wide range of customers. On a global scale, AirAsia operates in various countries with different subsidiaries and joint ventures. Apart from Thailand, AirAsia has subsidiaries in Malaysia, Indonesia, the Philippines, India, and Japan. These subsidiaries operate under the AirAsia brand and cater to the specific markets in their respective countries. AirAsia also has strategic partnerships with other airlines, such as Thai AirAsia X and Indonesia AirAsia X, for long-haul flights. AirAsia has been a pioneer in the low-cost carrier industry, revolutionizing air travel in Southeast Asia. It has gained a strong market position due to its competitive pricing and extensive network. The company has been able to capture a significant market share in both domestic and international travel, becoming one of the top choices for budget travelers. In terms of global sales, AirAsia has consistently been ranked as one of the largest low-cost carriers in the world. Its strong brand presence, affordable pricing, and reliable services have contributed to its success. Although there are other low-cost carriers operating in
Questions about the AirAsia logo
Why does this AirAsia logo use teal and green instead of the famous red?
The measured colours come from a specific logo variant — likely the AirAsia Green sustainability sub-brand or a digital product mark. The group’s master brand remains red; teal/green versions are deployed for ESG reporting, green-flight initiatives, or app-store icons where red clashes with platform guidelines.
Is the arrow in the 'A' an intentional speed symbol?
Yes. The horizontal slash replacing each 'A' crossbar functions as a subtle forward arrow, reinforcing the low-cost carrier’s promise of quick turnarounds and efficient point-to-point travel. It is a built-in typographic mnemonic, not a separate graphic element.
What color is the AirAsia logo?
The dominant color of the AirAsia logo is Customs Green (hex #023C40). The closest Pantone match is 2217 C.
How many colors does the AirAsia logo have?
The AirAsia logo uses 2 primary colors: #023C40, #0CE865.
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The AirAsia logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.