Klaviyo Logo
The Klaviyo logo uses 2 primary colors. Its dominant color is Accursed Black (#060606, closest Pantone Black 6 C). Klaviyo operates in the Marketing & Advertising industry.
- Color family
- black
- Industry
- Marketing & Advertising
- Brand popularity
- Top 1% of indexed brands
- Website
- klaviyo.com
Design analysis
Klaviyo uses a lowercase wordmark set in a custom geometric sans-serif. The letterforms are built on a consistent stroke width with rounded terminals, giving the mark a soft technical feel that reads clearly at favicon size. The 'k' and 'y' carry subtle idiosyncrasies — the 'k' has a detached diagonal arm, the 'y' a curved descender that tucks under the baseline — which act as quiet distinguishing details without relying on a separate icon. Letter-spacing is slightly open, improving legibility in dense UI contexts like email headers or mobile app bars. The mark scales cleanly because it contains no fine serifs, hairlines, or gradients; it is essentially a single-path vector that survives faxing, embroidery, and dark-mode inversion without modification.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette relies on two near-black values (#060606 and #323232) that function as a single visual weight. In the martech sector, where competitors often use saturated blues, greens, or purples to signal growth and trust, Klaviyo's restrained darkness communicates precision and data authority. The darker shade anchors the logotype on light backgrounds; the lighter shade appears only in secondary lockups (e.g., 'Powered by Klaviyo' badges) to reduce visual heaviness while maintaining contrast compliance.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Klaviyo logo, regardless of color or industry.
Brand web palette
Colors Klaviyo uses across its website — the broader brand system around the logo.
About Klaviyo
Klaviyo is an email marketing platform that helps online businesses drive sales and build customer loyalty through personalized marketing campaigns. The company was founded in 2012 by Andrew Bialecki and Ed Hallen and is based in Boston, Massachusetts. Klaviyo offers a range of products and services to businesses of all sizes, allowing them to create targeted email marketing campaigns, automate workflows, and gain insights through analytics and reporting tools. The platform integrates seamlessly with popular e-commerce platforms and other marketing tools, making it easy for businesses to manage their email marketing efforts in one place. With its user-friendly interface and powerful features, Klaviyo has gained popularity among online retailers and e-commerce businesses. It has a strong presence in the global market and serves thousands of customers around the world. One of Klaviyo's notable partnerships is with Shopify, a leading e-commerce platform. This integration allows Shopify users to easily sync customer and order data with Klaviyo, enabling them to create more personalized and effective email campaigns based on customer behavior and purchase history. In terms of market position, Klaviyo has experienced significant growth and has become a major player in the email marketing industry. It competes with other email marketing platforms, such as Mailchimp and Constant Contact, but has carved out its niche with its focus on e-commerce businesses and its advanced targeting and automation capabilities. Over the years, Klaviyo has achieved several milestones and received recognition within the industry. In 2020, the company secured $200 million in funding, which further fueled its growth and expansion plans. Klaviyo has also been named one of the fastest-growing SaaS companies by Inc. As of the latest information available, Klaviyo continues to innovate and enhance its platform to meet the evolving needs of its customers. It regularly releases updates and improvement
Questions about the Klaviyo logo
Does Klaviyo have a separate icon or symbol apart from the wordmark?
No. Klaviyo's primary brand mark is the wordmark alone. The company does not use a standalone symbol (such as a 'K' monogram) in its core identity; the distinctive 'k' and 'y' letterforms serve as the only graphic shorthand.
Why is the logo set in all lowercase letters?
Lowercase setting reinforces the brand's approachable, developer-friendly tone and improves readability in tight digital spaces like email subject lines and mobile navigation bars. It also differentiates Klaviyo from enterprise competitors that typically use title-case or uppercase logotypes.
What color is the Klaviyo logo?
The dominant color of the Klaviyo logo is Accursed Black (hex #060606). The closest Pantone match is Black 6 C.
How many colors does the Klaviyo logo have?
The Klaviyo logo uses 2 primary colors: #060606, #323232.
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The Klaviyo logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.