Sharethrough Logo
The Sharethrough logo uses 2 primary colors. Its dominant color is Ice Climber (#3DE0C8, closest Pantone 333 C). Sharethrough operates in the Marketing & Advertising industry.
- Color family
- teal
- Industry
- Marketing & Advertising
- Brand popularity
- Top 1% of indexed brands
- Website
- sharethrough.com
Design analysis
Sharethrough employs a wordmark-only logo strategy, relying on custom typography rather than a separate symbol. The mark appears to use a geometric sans-serif with rounded terminals, suggesting approachability while maintaining technical precision — appropriate for an ad-tech platform bridging publishers and advertisers. Letter spacing is moderately tight, creating a cohesive unit that reads cleanly at small sizes in programmatic dashboards and mobile SDKs. The absence of an icon mark reduces cognitive load in cluttered ad-tech stacks where the logo often appears alongside dozens of partner badges; the wordmark alone carries full brand weight. At favicon scale, the distinctive 'S' and 'h' ligature potential (if present) or the unique 't' crossbar treatment would serve as the primary recognition anchor.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette pairs Ice Climber (#3DE0C8), a high-chroma teal, with a near-black navy (#0E1C28). Teal breaks from the dominant blue/purple clusters of ad-tech competitors (The Trade Desk, Magnite, PubMatic) while signaling sustainability — a core brand pillar — through its association with clarity and renewal. The dark navy grounds the vibrancy, ensuring legibility on light publisher backgrounds and meeting WCAG contrast thresholds for dashboard UI. Together they avoid the 'trust-blue' cliché while retaining professional credibility.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Sharethrough logo, regardless of color or industry.
Brand web palette
Colors Sharethrough uses across its website — the broader brand system around the logo.
About Sharethrough
Sharethrough is a brand that is building a sustainable advertising ecosystem for journalists, content creators, and app developers. They achieve this by connecting publishers and advertisers with true technology innovation. Sharethrough's comprehensive range of products and services supports all omnichannel formats, including display, video, and native advertising, across various devices and user experiences. With Sharethrough, publishers can drive more revenue and generate better ad performance through their advanced technology solutions. Advertisers can achieve their campaign goals and enhance their ads to deliver better performance across Sharethrough's direct and scaled exchange. Sharethrough has been recognized for its excellence in the industry, winning awards such as the Digiday Tech Awards Best Sustainable Ad Tech Platform and being shortlisted for the PMW UK Awards for Ethical/Sustainable Initiative. The brand understands the changing landscape of content consumption, where ads must adapt to new behaviors. Sharethrough prioritizes feeds over individual pages and focuses on creating ads that are shared through the user experience, rather than being intrusive. They believe that attention must be earned, not forced, and strive to provide intimate advertising experiences that resonate with users. With headquarters in Montreal, Sharethrough operates across North America and has a global reach, processing ad impressions in over 200 countries. Their team of ad tech experts is dedicated to providing world-class customer success and driving the future of digital advertising. If you're looking for a brand that combines innovation, sustainability, and effective advertising solutions, Sharethrough is the ideal choice. Contact them today to find out how they can help you achieve your goals
Questions about the Sharethrough logo
Does Sharethrough use a symbol or icon alongside its wordmark?
No. Sharethrough relies exclusively on a custom typographic wordmark. The logo does not include a separate symbol, monogram, or icon; brand recognition is carried entirely by the letterforms and the distinctive teal color.
Why did Sharethrough choose teal instead of blue like most ad-tech companies?
Teal differentiates Sharethrough in a sector dominated by blue and purple logos. It also aligns with the brand's sustainability positioning — teal evokes clarity, renewal, and environmental responsibility — reinforcing their 'sustainable advertising ecosystem' narrative.
What color is the Sharethrough logo?
The dominant color of the Sharethrough logo is Ice Climber (hex #3DE0C8). The closest Pantone match is 333 C.
How many colors does the Sharethrough logo have?
The Sharethrough logo uses 2 primary colors: #3DE0C8, #0E1C28.
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The Sharethrough logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.