Innovid Logo
The Innovid logo uses 1 primary color. Its dominant color is Iron (#606060, closest Pantone 8403 C). Innovid operates in the Marketing & Advertising industry.
- Color family
- gray
- Industry
- Marketing & Advertising
- Brand popularity
- Top 1% of indexed brands
- Website
- innovid.com
Design analysis
Innovid uses a lowercase wordmark set in a custom geometric sans-serif. The letterforms are built on a consistent stroke width with sharp, squared terminals — most visible in the 'n', 'v', and 'd' — giving the mark a engineered, platform-like feel. The dot of the 'i' is rendered as a perfect square aligned to the x-height, not a circle, which becomes the logo's signature glyph and works as a standalone app icon. Letter spacing is tight but not touching, preserving legibility at small sizes while maintaining a cohesive visual block. The absence of a symbol or icon keeps the system lean; the wordmark itself carries the brand weight across product UIs, partner integrations, and sell-side publisher dashboards where space is contested.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured color #606060 (Iron) is a neutral dark gray that reads as black on white screens but avoids the harshness of pure #000 in data-dense dashboards and video overlays. In ad-tech, where logos sit beside vibrant creative assets and third-party brand marks, a restrained mid-gray recedes appropriately while retaining authority. It also prints cleanly on one-color vendor specs and meets WCAG AA contrast on both light and dark backgrounds without requiring a color-lockup variant.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Innovid logo, regardless of color or industry.
Brand web palette
Colors Innovid uses across its website — the broader brand system around the logo.
About Innovid
Innovid is an independent CTV advertising and measurement platform that caters to the world's largest brands. They offer a range of solutions to effortlessly engage audiences and optimize ad campaigns across linear, CTV, and digital platforms. Innovid's connected TV advertising services provide marketers with the technology needed to navigate the evolving streaming landscape, ensuring impactful campaigns and accurate measurements. They also offer global ad serving capabilities that simplify delivery across multiple countries and platforms while adhering to unique publisher requirements. With their award-winning creative management solutions, marketers can easily create personalized ads at scale to improve performance and achieve business objectives. Innovid's TV measurement tools deliver cross-platform insights in real-time, allowing advertisers to make strategic decisions for optimal audience reach and engagement. Additionally, their identity resolution services enable targeted advertising while prioritizing data transparency and privacy compliance. Innovid also offers sell-side solutions to help publishers maximize revenue and enhance the viewer experience. Trusted by global brands like GSK, General Motors, and Mondelēz, Innovid provides industry-leading solutions for successful advertising campaigns in the connected TV space
Questions about the Innovid logo
Does Innovid use a symbol or icon separate from the wordmark?
No. The brand relies entirely on the lowercase wordmark. The square dot of the 'i' functions as the de facto icon for favicons, app tiles, and partner badges, but it is not treated as a separate logo lockup.
Why is the logo gray instead of a brighter brand color?
Ad-tech platforms operate inside publisher video players, DSP interfaces, and measurement dashboards where colorful logos compete with advertising creative. A neutral dark gray ensures the Innovid mark remains visible but non-distracting across those environments.
What color is the Innovid logo?
The dominant color of the Innovid logo is Iron (hex #606060). The closest Pantone match is 8403 C.
How many colors does the Innovid logo have?
The Innovid logo uses 1 primary color: #606060.
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The Innovid logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.