vivo Logo
The vivo logo uses 1 primary color. Its dominant color is Aquarius Mood Indigo (#415FFF, closest Pantone 266 C). vivo operates in the Computer Hardware industry.
- Color family
- blue
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- vivo.com
Design analysis
The vivo logo is a lowercase wordmark set in a custom geometric sans-serif typeface. Each letterform is constructed from consistent stroke widths and rounded terminals, creating a rhythmic, approachable rhythm that reads clearly at small sizes on device bezels, packaging, and app icons. The 'v' and 'o' share identical counter shapes, while the twin 'i' dots sit at a precise optical height above the x-height, reinforcing visual harmony without decorative flourishes. This restraint allows the mark to function as a pure typographic signature — no symbol, no gradient, no 3D effect — which is a deliberate departure from many competitors who pair a logomark with their name. In the crowded smartphone sector, where logos must survive as 16-pixel favicons and embossed metal inlays alike, the vivo wordmark scales without losing legibility or personality.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #415FFF is a saturated blue-violet that sits between traditional tech blue and the purple accents used by brands emphasizing imaging and creativity. It differentiates vivo from the cooler cyan-blues of Samsung or the deeper navy of Huawei while signalling premium positioning. The single-colour application avoids the complexity of multi-hue gradients that can muddy at low resolutions, ensuring consistent reproduction across OLED screens, printed collateral, and retail signage.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the vivo logo, regardless of color or industry.
Brand web palette
Colors vivo uses across its website — the broader brand system around the logo.
About vivo
With a wide range of products, vivo allows you to leap into the future with the vivo X80 Series, vivo V25 Series, vivo T1, and vivo TWS 2. Whether you're looking for smartphones, earphones, wearables, or accessories, vivo has something for everyone. Experience cutting-edge technology and exceptional design with the vivo X90 Pro, vivo V27 Pro, vivo V27e, and more. Capture your everyday moments with pro-level photography capabilities conveniently packed into your pocket. As a brand, vivo is committed to providing reliable customer support and advancing the user experience with their Funtouch OS. Explore their retail stores, compare models, and delve into the vivo VISION+ for the latest updates and news. With a focus on sustainability, responsible mineral procurement, and anti-corruption measures, vivo ensures that your trust and privacy are protected. Discover the world of vivo and embrace their vision of innovating the future of mobile communication
Questions about the vivo logo
Does vivo use a symbol or icon alongside the wordmark?
No. The brand relies exclusively on the custom 'vivo' wordmark. There is no separate logomark, monogram, or mascot used in primary brand applications.
Has the logo changed since the company launched?
The current lowercase wordmark has been in continuous use since vivo's global expansion around 2014. Earlier Chinese-market materials occasionally used an uppercase treatment, but the lowercase custom typeface has remained stable for over a decade.
What color is the vivo logo?
The dominant color of the vivo logo is Aquarius Mood Indigo (hex #415FFF). The closest Pantone match is 266 C.
How many colors does the vivo logo have?
The vivo logo uses 1 primary color: #415FFF.
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The vivo logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.