SurveyMonkey Logo
The SurveyMonkey logo uses 1 primary color. Its dominant color is Bauhaus (#404040, closest Pantone 4287 C). SurveyMonkey operates in the Marketing & Advertising industry.
- Color family
- gray
- Industry
- Marketing & Advertising
- Brand popularity
- Top 1% of indexed brands
- Website
- surveymonkey.com
Design analysis
SurveyMonkey uses a combination mark pairing a stylised monkey face icon with a lowercase wordmark. The icon reduces a primate head to a circle with two circular ears and a simplified muzzle — essentially three circles and a curved line — making it instantly legible down to favicon size. The wordmark sits to the right in a rounded, geometric sans-serif (close to Circular or Sofia Pro) with uniform stroke weight and open counters that echo the icon's circular vocabulary. Kerning is generous, preventing the long name from feeling cramped. At small sizes the icon holds its shape because it relies on silhouette rather than interior detail; the wordmark remains readable because the x-height is tall and apertures are wide. In the SaaS and martech space, where many competitors favour abstract geometric marks, the literal monkey provides immediate brand recall and a tone of approachability that offsets the technical nature of survey software.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #404040 dark gray serves as a neutral, professional fallback for single-colour applications such as invoices, co-branded partner slots, or monochrome print. SurveyMonkey's primary brand teal (approximately #00C4B4) is absent from this extraction but typically dominates digital touchpoints; the gray ensures the mark never loses contrast on coloured backgrounds or in greyscale workflows, a practical necessity for a platform embedded in third-party sites and email clients.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the SurveyMonkey logo, regardless of color or industry.
Brand web palette
Colors SurveyMonkey uses across its website — the broader brand system around the logo.
About SurveyMonkey
SurveyMonkey is a versatile and comprehensive brand that offers a range of products and solutions to meet various needs. With the ability to create high-quality surveys and forms, SurveyMonkey allows users to collect valuable data and feedback from virtually anywhere. The platform also provides powerful analytics tools to uncover actionable insights. Additionally, SurveyMonkey offers market research solutions tailored to different industries including healthcare, education, technology, government, and financial services. The brand caters to different roles such as marketing, customer experience, product, human resources, and research. Users can take advantage of various use cases, from measuring customer satisfaction with Net Promoter Score surveys to collecting website feedback and conducting employee evaluations. By using SurveyMonkey's product testing survey template, businesses can showcase new product ideas to target customers and receive feedback that helps refine their offerings before launching them to the mass market. With integration options, a rich resource center, and helpful tutorials, SurveyMonkey equips businesses with the tools they need for successful survey projects
Questions about the SurveyMonkey logo
Why does SurveyMonkey use a monkey in its logo?
The monkey visualises the brand name literally, creating an instant verbal-visual link. Its friendly, simplified expression signals ease of use — a key differentiator in a category often perceived as technical or academic.
Has the SurveyMonkey logo changed much over time?
The monkey icon has been simplified progressively: early versions included facial features and a banana, while the current mark reduces the face to basic geometric shapes. The wordmark shifted from mixed-case to all-lowercase to improve legibility and feel more conversational.
What color is the SurveyMonkey logo?
The dominant color of the SurveyMonkey logo is Bauhaus (hex #404040). The closest Pantone match is 4287 C.
How many colors does the SurveyMonkey logo have?
The SurveyMonkey logo uses 1 primary color: #404040.
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The SurveyMonkey logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.