SimilarWeb Logo
The SimilarWeb logo uses 1 primary color. Its dominant color is Cool Balaclavas Are Forever (#092540, closest Pantone 289 C). SimilarWeb operates in the Marketing & Advertising industry.
- Color family
- blue
- Industry
- Marketing & Advertising
- Brand popularity
- Top 1% of indexed brands
- Website
- similarweb.com
Design analysis
SimilarWeb uses a combination mark: a custom 'S' symbol paired with a clean geometric sans-serif wordmark. The symbol is a single continuous stroke that traces an upward-trending chart line, doubling as the letterform. This construction merges brand initial with category signal — analytics, growth, traffic — without relying on generic bar-chart icons. The stroke weight is uniform, corners are slightly rounded, and the terminal ends in a subtle arrowhead, reinforcing forward motion. At small sizes the symbol holds because it reduces to a simple ascending path; the wordmark remains legible down to favicon scale thanks to open apertures and consistent x-height. In the competitive set (SEMrush, Ahrefs, SimilarWeb), most rivals use abstract geometrics or initial monograms; SimilarWeb's chart-line 'S' is one of the few that literally illustrates the product promise.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #092540 is a deep, near-black navy that reads as authoritative and data-serious — standard for B2B SaaS analytics — but avoids the generic royal-blue crowd. Its low luminance ensures high contrast on white dashboards and dark-mode interfaces alike, while the cool undertone differentiates from the warmer blues of Google Analytics or the teal accents of SEMrush.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the SimilarWeb logo, regardless of color or industry.
Brand web palette
Colors SimilarWeb uses across its website — the broader brand system around the logo.
About SimilarWeb
SimilarWeb is a digital market intelligence company founded in 2007 by Or Offer, with headquarters in Tel Aviv, Israel. It specializes in providing insights and analytics on web traffic and app performance, enabling businesses to understand their digital audience and competition better. The company’s main product offerings include SimilarWeb Digital Insights, which provides data on website and app metrics, competitor analysis, and industry benchmarks. Another notable product is SimilarWeb Pro, a tool for in-depth market research and competitive intelligence, used widely by marketers and analysts to optimize strategies. Globally, SimilarWeb operates across multiple regions, serving thousands of clients in various industries, from e-commerce to finance. While the company primarily functions independently, it occasionally partners with other firms for enhanced data integration, though specific joint ventures are limited. In terms of market position, SimilarWeb is recognized as a leader in web analytics, competing with firms like SEMrush, Ahrefs, and Google Analytics. Its robust dataset and user-friendly interface have helped establish a solid clientele and significant market presence. Significant events in SimilarWeb’s evolution include its expansion into mobile app analytics and the introduction of market insights tools, broadening its service scope. In early 2021, it secured $120 million in funding to enhance its technological infrastructure and forge new partnerships. Currently, SimilarWeb continues to grow, with ongoing innovations to its platform that adapt to the evolving digital landscape. As of the latest updates in 2023, the company remains a significant player in digital analytics, focusing on delivering advanced insights to help businesses optimize their online presence and competitive strategies
Questions about the SimilarWeb logo
Does SimilarWeb use a separate icon for app and favicon?
Yes. The standalone 'S' chart-line symbol serves as the app icon, favicon, and social avatar. It is used without the wordmark at small sizes but always retains the same stroke weight and navy color.
Has the logo changed since the company launched?
The current mark was introduced in a 2017 brand refresh that replaced an earlier lowercase logotype with a disconnected icon. Since then the symbol and wordmark have remained visually consistent, with only minor optical adjustments for screen rendering.
What color is the SimilarWeb logo?
The dominant color of the SimilarWeb logo is Cool Balaclavas Are Forever (hex #092540). The closest Pantone match is 289 C.
How many colors does the SimilarWeb logo have?
The SimilarWeb logo uses 1 primary color: #092540.
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The SimilarWeb logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.