iSpot Logo
The iSpot logo uses 2 primary colors. Its dominant color is Aromatic Herbs (#8AC440, closest Pantone 368 C). iSpot operates in the Marketing & Advertising industry.
- Color family
- green
- Industry
- Marketing & Advertising
- Brand popularity
- Top 1% of indexed brands
- Website
- ispot.tv
Design analysis
The iSpot logo is a typographic wordmark where the lowercase "i" serves as the primary symbolic device. The dot of the "i" is rendered as a solid, perfectly circular spot in the brand green, visually separating from the charcoal stem and the remaining letterforms ("spot") set in a clean, geometric sans-serif. This construction turns the company name into a literal demonstration of its function: identifying and measuring a single "spot" within a linear sequence. The typeface features open apertures and uniform stroke weight, ensuring legibility at favicon sizes where the green dot remains readable as a standalone app icon. The mark avoids gradients, shadows, or illustrative detail, adhering to the flat-design conventions of contemporary SaaS and ad-tech branding while retaining enough personality to avoid genericism.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The charcoal (#414042) grounds the wordmark in professional neutrality, signaling data credibility and B2B seriousness common in analytics platforms. The high-visibility green (#8AC440) acts as a deliberate signal flare — its yellow undertone maximizes luminance contrast against dark dashboards and video-player overlays where the logo frequently appears. This two-tone split mirrors the industry's shift from static Nielsen-era blues toward energetic, digital-first palettes that imply real-time insight.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the iSpot logo, regardless of color or industry.
Brand web palette
Colors iSpot uses across its website — the broader brand system around the logo.
About iSpot
Based in Bellevue, WA, iSpot. tv offers a comprehensive suite of services to help brands, networks, and agencies optimize their TV advertising strategies. With a focus on both linear and streaming platforms, iSpot. tv provides a new standard for TV ad measurement. By leveraging cutting-edge technology, iSpot. tv enables businesses to accurately measure and optimize their TV ad performance. With iSpot. tv, you can access valuable insights into TV ad effectiveness, creative wear, brand recognition, purchase intent, and more. The platform also offers real-time media measurement to eliminate wasted ad impressions and optimize frequency. Additionally, iSpot. tv provides outcome-based attribution to determine the true impact of cross-platform TV advertising on your business. Through its proprietary ad catalog, exclusive access to 52 million smart TVs and set-top boxes, and integrations with over 300 streaming platforms and DSPs, iSpot. tv gives you a competitive edge. Join the 58,000 advertisers who trust iSpot. tv for comprehensive TV ad analytics and benchmarking. Don't settle for black boxes—choose iSpot. tv for total transparency and future-proof TV ad measurement
Questions about the iSpot logo
Why is only the dot of the "i" green in the iSpot logo?
The green dot isolates the "spot" concept central to the brand's TV ad measurement mission. It functions as a visual metaphor for pinpointing a single commercial within a full broadcast schedule, and the color contrast ensures the mark remains identifiable when scaled to 16×16 pixels in browser tabs or streaming UI overlays.
Has the iSpot logo changed since the company launched?
The core wordmark with the highlighted "i" dot has remained consistent since early branding, though the typeface has been subtly refined for screen rendering and the green shifted slightly toward a more web-accessible luminance value. No major redesign or agency-led overhaul has been publicly documented.
What color is the iSpot logo?
The dominant color of the iSpot logo is Aromatic Herbs (hex #8AC440). The closest Pantone match is 368 C.
How many colors does the iSpot logo have?
The iSpot logo uses 2 primary colors: #414042, #8AC440.
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The iSpot logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.