Playrix Logo
The Playrix logo uses 1 primary color. Its dominant color is First of the Month Green (#28D123, closest Pantone 802 C). Playrix operates in the Video Games Consoles & Accessories industry.
- Color family
- green
- Industry
- Video Games Consoles & Accessories
- Brand popularity
- Top 82% of indexed brands
- Website
- playrix.com
Design analysis
The Playrix logo is a pure wordmark set in a custom rounded sans-serif typeface, rendered entirely in a single vivid green. All letters are uppercase with consistent stroke weight, and the counters in "P", "R", and "A" are open and generous, which preserves legibility when the mark is scaled down to app-icon size. The "Y" and "X" feature subtle diagonal terminals that add a hint of motion without sacrificing readability. There is no accompanying symbol, monogram, or illustrative element — the brand relies on the distinctiveness of the letterforms and color alone.
In the mobile-gaming category, where icons live crowded on home screens and in store listings, this approach is a practical strength. The mark remains legible at 32×32 pixels, reproduces cleanly in single-color print, and avoids the licensing complications that come with illustrated mascots. Its weakness is a lack of inherent metaphor; the logo communicates "playful technology" only through typographic tone, not imagery. Competitors like King or Supercell pair wordmarks with abstract symbols, giving them a second recognition hook. Playrix bets everything on the green wordmark, which works because the color is so tightly owned in the category.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #28D123 is a high-saturation, yellow-leaning green that sits far from the standard blues, reds, and purples dominating the top-grossing charts. In a sector where color is the fastest recognition cue, this hue acts as a category differentiator: it signals growth and casual relaxation — fitting for simulation titles like Gardenscapes and Township — while remaining energetic enough for match-3 games like Fishdom. The single-color palette also ensures the mark survives grayscale conversion and accessibility filters without losing identity.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Playrix logo, regardless of color or industry.
Brand web palette
Colors Playrix uses across its website — the broader brand system around the logo.
About Playrix
Playrix is a leading mobile game development company founded in 2004 by brothers Igor and Dmitry Bukhman. Based in Vikhorevka, Russia, it has grown into a major player in the global gaming industry, specializing in casual and simulation games. The company’s flagship titles include Gardenscapes, Homescapes, Fishdom, and township, which have collectively amassed millions of downloads and dedicated user bases. These games blend engaging gameplay with social features, appealing to a wide demographic, from casual gamers to more engaged audiences. Playrix employs a free-to-play model, generating revenue primarily through in-game purchases and ads. Globally, Playrix has established its presence in multiple markets, notably the United States, Europe, and Asia. The company has multiple subsidiaries and regional offices, including locations in Belarus and Ireland, enhancing its ability to cater to international audiences. Playrix's market position is robust, frequently ranking among the top-grossing mobile game publishers. As of 2023, it is consistently listed among the top five mobile game developers worldwide by various industry analysts, with impressive revenue figures surpassing $1 billion annually. Significant milestones in Playrix’s journey include its rapid expansion and successful game launches, which have often outperformed competitors in user engagement and monetization. The company continues to innovate, regularly updating existing titles and exploring interactive live events to retain player interest. As of the latest updates, Playrix continues to evolve, focusing on enhancing player experience through new content and features. The company remains vigilant in a competitive market, maintaining its commitment to quality and engagement while planning future projects and potential new game launches in 2024
Questions about the Playrix logo
Does Playrix use a symbol or icon alongside the wordmark?
No. The primary brand mark is the green wordmark alone. App icons for individual games (Gardenscapes, Homescapes, Fishdom, Township) use game-specific artwork, but the corporate Playrix logo remains a pure logotype.
Has the logo changed since the company was founded in 2004?
The current rounded green wordmark has been in use since at least the early 2010s. Earlier versions used a flatter, more geometric typeface in a darker green, but the company has not publicly documented a formal redesign timeline or credited a specific design agency.
What color is the Playrix logo?
The dominant color of the Playrix logo is First of the Month Green (hex #28D123). The closest Pantone match is 802 C.
How many colors does the Playrix logo have?
The Playrix logo uses 1 primary color: #28D123.
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The Playrix logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.