HubSpot Logo
The HubSpot logo uses 1 primary color. Its dominant color is Blood Orange Juice (#FE4802, closest Pantone 1655 C). HubSpot operates in the Programming & Developer Software industry.
- Color family
- orange
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- hubspot.com
Design analysis
HubSpot's primary mark is a flat, geometric sprocket — a circular gear with twelve evenly spaced teeth — that encloses a white negative-space "H" formed by two vertical bars and a connecting crossbar. The construction is mathematically precise: the letterform aligns with the gear's central axis, and the tooth count creates visual rhythm without clutter. At small sizes (favicon, app icon), the mark holds because the high-contrast orange-on-white (or white-on-orange) silhouette reads as a single, recognizable shape; the internal "H" disappears below roughly 16 px but the sprocket profile remains distinct. In the CRM and marketing-automation category, where competitors lean toward abstract shields, chat bubbles, or stylized initials, the sprocket signals mechanics, integration, and motion — a subtle nod to the "hub" metaphor without literalism.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #FE4802 is a high-saturation, warm orange that sits between safety-orange and coral. In a sector dominated by blues (Salesforce, Microsoft Dynamics, Zoho) and greens (ActiveCampaign, Pipedrive), this hue provides immediate shelf differentiation while conveying energy, approachability, and creativity — attributes HubSpot has owned since coining "inbound." The single-color palette also simplifies production across digital, print, and merchandise, ensuring the mark never fractures into gradient or multi-tone variants that dilute recognition.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the HubSpot logo, regardless of color or industry.
Brand web palette
Colors HubSpot uses across its website — the broader brand system around the logo.
About HubSpot
HubSpot is a leading customer relationship management (CRM) software provider based in the United States. Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot is headquartered in Cambridge, Massachusetts. The company offers a suite of products and services designed to help businesses attract, engage, and delight their customers. Its main products include the HubSpot CRM, which provides a central database for managing customer information and interactions, and the HubSpot Marketing Hub, which includes tools for creating and optimizing marketing campaigns, managing social media, and analyzing data. HubSpot also offers the Sales Hub, which helps sales teams track deals, manage pipelines, and automate tasks, as well as the Service Hub, which provides tools for delivering customer support and managing customer feedback. With a global presence, HubSpot operates in many countries around the world. The company has offices in Dublin, Sydney, Tokyo, and Berlin, among other locations. HubSpot has achieved this global expansion through the establishment of a number of local subsidiaries and strategic partnerships with leading organizations in various regions. In terms of market position, HubSpot is widely recognized as a leader in marketing automation, CRM, and inbound marketing. The company has built a strong reputation for its intuitive and user-friendly software, which has attracted a large customer base globally. HubSpot has consistently placed on lists of top CRM and marketing automation platforms, and it competes with companies such as Salesforce, Marketo, and Adobe. Throughout its history, HubSpot has experienced significant growth. In 2014, the company went public and debuted on the New York Stock Exchange under the ticker symbol HUBS. Since then, HubSpot has continued to expand its product lineup and improve its software with regular updates and new features. The company has also made strategic acquisitions to enhance its capabilities, such as the acquisition o
Questions about the HubSpot logo
Has HubSpot ever changed its logo?
The sprocket mark has remained visually consistent since the company's early years; only minor optical refinements (stroke weight, tooth spacing) have been applied for screen rendering. No full redesign or color shift has been publicly documented.
Why a sprocket instead of a traditional "H" monogram?
The gear reinforces the brand name "HubSpot" — a central hub where marketing, sales, and service gears mesh. A plain "H" would not convey the interconnected-platform narrative that the sprocket communicates at a glance.
What color is the HubSpot logo?
The dominant color of the HubSpot logo is Blood Orange Juice (hex #FE4802). The closest Pantone match is 1655 C.
How many colors does the HubSpot logo have?
The HubSpot logo uses 1 primary color: #FE4802.
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The HubSpot logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.