Nº 217 Sprout Social logo

Sprout Social Logo

The Sprout Social logo uses 5 primary colors. Its dominant color is Classic Green (#2BB656, closest Pantone 7481 C). Sprout Social operates in the Programming & Developer Software industry.

Color family
green
Brand popularity
Top 2% of indexed brands
Website
sproutsocial.com

Design analysis

The Sprout Social logo combines a distinctive symbol with a clean wordmark. The symbol is a single continuous stroke forming a stylized leaf that simultaneously reads as an uppercase "S" — the brand's initial. This dual reading is achieved through a smooth, organic curve that thickens at the base and tapers to a point, suggesting growth and forward motion. The mark works at small sizes because it relies on silhouette rather than fine detail; the positive/negative space balance remains clear down to favicon dimensions. The wordmark uses a geometric sans-serif with rounded terminals (notably the "o" and "a"), echoing the symbol's approachable curves without mimicking them. Letter spacing is slightly open, improving legibility in horizontal lockups common to SaaS dashboards and partner integrations.

Single-stroke leaf forming an "S"Monochromatic green palette across mark and UIRounded geometric wordmark with open trackingConsistent horizontal lockup (mark left, type right)

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The palette centers on #2BB656, a vibrant mid-tone green that avoids the blue-greens common in enterprise software (Salesforce, ServiceNow) and the yellow-greens of finance (Intuit, Robinhood). This hue sits in a "growth" sweet spot — energetic but not aggressive, natural but not earthy. The supporting greens (#006B40 for depth, #75DD66 for highlights) create a monochromatic system that scales across UI states (hover, active, disabled) without introducing a second hue. Near-black #040404 grounds the wordmark for high-contrast accessibility on light backgrounds.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Sprout Social logo, primary version
Primary SVG PNG
Sprout Social logo, white version for dark backgrounds
White SVG PNG
Sprout Social logo, black monochrome version
Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Sprout Social logo, regardless of color or industry.

Brand web palette

Colors Sprout Social uses across its website — the broader brand system around the logo.

About Sprout Social

Building a beloved brand is not simply about what you sell, but the connections you make with the people who love and trust your brand. At Sprout Social, we believe there is no place where this is more vital than social media. Our intuitive platform offers comprehensive social media management solutions, including publishing and engagement functionality, customer care, influencer marketing, advocacy and AI-powered business intelligence. We enable organizations of all sizes to be more open, real and empathetic on social media and create the kind of authentic connection with their consumers that drives businesses forward

Questions about the Sprout Social logo

Does the Sprout Social logo use a custom typeface?

The wordmark appears to be set in a customized version of a geometric sans-serif such as Circular or Gotham Rounded, with modified terminals to harmonize with the symbol's curves. Sprout Social has not publicly released a proprietary font family.

Why does the logo use only green instead of a multi-color palette?

A single-hue green system reinforces the brand name "Sprout" and the growth metaphor while simplifying implementation across the product's dense data visualizations, third-party integrations, and co-branded partner assets where color clutter is a risk.

What color is the Sprout Social logo?

The dominant color of the Sprout Social logo is Classic Green (hex #2BB656). The closest Pantone match is 7481 C.

How many colors does the Sprout Social logo have?

The Sprout Social logo uses 5 primary colors: #040404, #2BB656, #006B40, #0CA750, #75DD66.

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The Sprout Social logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.