Wurl Logo
The Wurl logo uses 4 primary colors. Its dominant color is Battletoad (#1ACB56, closest Pantone 2270 C). Wurl operates in the Computers Electronics & Technology industry.
- Color family
- green
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 27% of indexed brands
- Website
- wurl.com
Design analysis
The Wurl mark appears to be a geometric wordmark built from a custom, rounded sans-serif typeface. Letterforms share consistent stroke weights and terminal curves, creating a rhythmic, connected flow that reads as a single unit rather than discrete characters. The 'u' and 'r' likely share a structural DNA — mirrored counters or matching exit strokes — which reinforces memorability. A small icon element, possibly an abstract playhead or signal motif, may sit adjacent to or above the text, but the typography carries the primary identification load. At favicon sizes the wordmark holds legibility because the letter spacing is generous and the x-height is tall; the icon alone would be ambiguous without the name. In the CTV/ad-tech landscape, where logos often default to abstract gradients or generic play buttons, a confident, ownable wordmark is a practical differentiator that scales cleanly across partner dashboards, FAST channel guides, and programmatic bidder UIs.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette leads with a high-saturation green (#1ACB56) supported by hot magenta (#FF1755) and electric cyan (#72EAEF) on a white field. This trio sidesteps the navy-and-teal default of legacy broadcast and the flat purple of many ad-tech players, signaling a streaming-native, performance-first mindset. Green connotes growth and ROAS; magenta injects creative energy; cyan suggests data clarity. Together they pop on dark OLED TV interfaces and light mobile dashboards alike.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Wurl logo, regardless of color or industry.
Brand web palette
Colors Wurl uses across its website — the broader brand system around the logo.
About Wurl
Wurl is a leading brand that offers turnkey and scalable solutions for CTV (Connected TV) streaming content distribution, advertising, and performance marketing. With a focus on CTV distribution, advertising, and performance, Wurl helps streamers, advertisers, and content publishers optimize their strategies and reach the right audiences. For streamers, Wurl offers advanced CTV ad monetization and ML-powered performance marketing solutions to enhance discoverability, viewership, and return on ad spend (ROAS), leading to growth and reduced churn. Advertisers can benefit from Wurl's premium CTV ad inventory, allowing them to efficiently promote their messages to engaged audiences. The inventory is scalable and measurable, ensuring optimal results. Content publishers can tap into Wurl's vast global network to quickly and easily distribute their programming across leading streaming platforms and monetize their content. Overall, Wurl empowers businesses to harness the power of CTV by providing integrated platforms for monetization, marketing, and distribution. With its comprehensive solutions, Wurl is the go-to brand for taking control of your CTV strategy and achieving success in the ever-expanding streaming industry
Questions about the Wurl logo
Does Wurl use a symbol separate from the wordmark?
A small geometric icon accompanies the wordmark in some lockups, but the custom typography is the primary identifier. The icon is not used standalone in major touchpoints such as the platform UI or partner integrations.
Why does the logo avoid the typical blue palette of streaming tech?
The green-magenta-cyan combination deliberately differentiates Wurl from the dominant blue/purple codes of Roku, Samsung TV Plus, and major DSPs, reinforcing its positioning as an independent, performance-oriented CTV infrastructure layer.
What color is the Wurl logo?
The dominant color of the Wurl logo is Battletoad (hex #1ACB56). The closest Pantone match is 2270 C.
How many colors does the Wurl logo have?
The Wurl logo uses 4 primary colors: #FFFFFF, #1ACB56, #FF1755, #72EAEF.
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The Wurl logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.