Yumpu Logo
The Yumpu logo uses 1 primary color. Its dominant color is Dull (#707070, closest Pantone 8402 C). Yumpu operates in the Publishing & Printing industry.
- Color family
- gray
- Industry
- Publishing & Printing
- Brand popularity
- Top 1% of indexed brands
- Website
- yumpu.com
Design analysis
Yumpu operates with a typographic wordmark set in a clean, geometric sans-serif that prioritises legibility across digital surfaces. The letterforms display uniform stroke weight and open apertures, allowing the name to remain readable at favicon scale and when rendered over the varied background imagery common in publishing dashboards. Negative space between characters is calibrated to prevent clumping at small sizes, while the absence of decorative serifs or script flourishes aligns with the platform’s promise of frictionless, automated conversion from PDF to interactive ePaper. In an industry where logos frequently accompany third-party magazine covers inside embed players, the mark’s restraint ensures it never competes with publisher branding.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #707070 gray sits at a functional midpoint — dark enough for WCAG AA contrast on white, light enough to avoid the heaviness of pure black on screen-heavy interfaces. In publishing tech, where competitors often default to saturated blues or reds, a neutral gray signals platform neutrality: it recedes behind colourful magazine thumbnails while maintaining professional credibility for B2B sales conversations.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Yumpu logo, regardless of color or industry.
Brand web palette
Colors Yumpu uses across its website — the broader brand system around the logo.
About Yumpu
Yumpu is a leading brand in the digital publishing industry, offering a wide range of products and services to help users publish and share their magazines, documents, and catalogs on the internet. With a user-friendly platform, Yumpu allows users to publish their content for free, gaining new readers and customers worldwide. With Yumpu, you can discover the largest ePaper collection from around the world, featuring world-class journalism from popular titles and trusted sources. Stay up to date with the best national and international publications. The platform also offers an innovative ePaper creation tool, which allows users to transform their PDF brochures, catalogs, and magazines into SEO-friendly, interactive, and highly engaging digital formats. It's as easy as uploading your PDF file, streamlining HTML rendering, and publishing and sharing your ePaper with the world. Yumpu's ePaper also automatically receives new customers and readers through free SEO-backlinks, helping you gain 350% more leads for your PDF brochures. Additionally, Yumpu provides a Media Publisher solution, delivering many new customers and readers to your content for free through Google indexing and valuable SEO-backlinks. With features like multimedia content, social media sharing, zooming, searching, and more, Yumpu's ePaper software enhances the reading experience and attracts new prospects every day. Whether you're looking to reach more customers, increase sales, or tap into international revenue streams, Yumpu offers additional solutions like online kiosks, automated app solutions for iOS and Android, and integration into websites and touchpoints. With Yumpu, you can elevate your digital publishing game, expand your reach, and captivate your audience with stunning and interactive ePapers created effortlessly. Start now and experience the power of Yumpu's digital publishing solutions
Questions about the Yumpu logo
Does Yumpu use a symbol alongside its wordmark?
The primary brand asset is a standalone wordmark; no separate icon or logomark is used in the platform UI, favicon, or marketing materials. This simplifies co-branding with publisher content.
Why does the logo appear gray instead of a brand colour?
The neutral #707070 gray functions as a quiet platform layer that avoids clashing with the full-colour magazine covers and catalogues displayed inside Yumpu’s reader, while still meeting accessibility contrast requirements.
What color is the Yumpu logo?
The dominant color of the Yumpu logo is Dull (hex #707070). The closest Pantone match is 8402 C.
How many colors does the Yumpu logo have?
The Yumpu logo uses 1 primary color: #707070.
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The Yumpu logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.