Auvik Logo
The Auvik logo uses 2 primary colors. Its dominant color is Forgotten Purple (#8E77FB, closest Pantone 814 C). Auvik operates in the Computer Hardware industry.
- Color family
- blue
- Industry
- Computer Hardware
- Brand popularity
- Top 2% of indexed brands
- Website
- auvik.com
Design analysis
The Auvik logo appears to be a wordmark-led identity where the measured purple (#8E77FB) and white (#FFFFFF) occupy only a small fraction of the total mark area, suggesting the logotype itself is the primary visual carrier rather than a separate icon. The low color percentages imply either a thin-stroke typographic treatment or a design that relies heavily on negative space — common in SaaS brands that need to render cleanly in navigation bars, documentation headers, and partner directories. At small sizes, a purple-on-white or white-on-purple wordmark with adequate letter-spacing will remain legible, but any fine detail in a companion symbol would likely drop out below 16px. The absence of a strong secondary color or heavy graphic element keeps the system flexible for the MSP and IT-admin audiences who encounter the brand in dense dashboard UIs and technical documentation.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
Purple (#8E77FB) breaks from the networking industry's default blue, signaling a modern, cloud-native positioning while still reading as technical and trustworthy. The high-saturation violet sits between enterprise blue and consumer purple, differentiating Auvik from legacy hardware vendors (Cisco blue, Juniper teal) and aligning with contemporary observability platforms. White provides necessary contrast for both light and dark mode implementations across the product UI.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Auvik logo, regardless of color or industry.
Brand web palette
Colors Auvik uses across its website — the broader brand system around the logo.
About Auvik
Auvik is a cloud-based network management software designed to provide true network visibility and control in today's evolving workforce. With Auvik, you can easily visualize and manage your network, offering features like IT asset management, network topology visualization, traffic analysis, and config backups. Whether you are an MSP or an IT department, Auvik offers ultimate visibility, security, and control. By centralizing network documentation and streamlining operations, you can troubleshoot issues faster and focus on strategic initiatives. Auvik's user-friendly interface allows you to navigate your network efficiently, with real-time updates and access to device details. Trusted by customers and recognized for its excellence in independent reviews, Auvik is the go-to solution for network monitoring, management, and automation. Start your free trial today and transform your network oversight with Auvik's feature-rich, award-winning software
Questions about the Auvik logo
Does Auvik use a symbol separate from the wordmark?
The brand primarily leads with its logotype; any companion mark is subordinate and not widely used as a standalone identifier in product or marketing touchpoints.
Why purple instead of the typical networking blue?
Purple differentiates Auvik from legacy infrastructure vendors and aligns with the cloud-native monitoring category where violet tones have become a recognized signal for modern, API-first platforms.
What color is the Auvik logo?
The dominant color of the Auvik logo is Forgotten Purple (hex #8E77FB). The closest Pantone match is 814 C.
How many colors does the Auvik logo have?
The Auvik logo uses 2 primary colors: #FFFFFF, #8E77FB.
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The Auvik logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.