Wix Logo: Colors, Hex Codes & Design Analysis

Design analysis

The Wix logo is a pure wordmark set in a custom geometric sans-serif typeface, rendered entirely in lowercase. The letterforms are constructed from consistent stroke widths and perfect circles — most visibly in the 'i' where the dot is a square matching the stroke weight, and in the 'w' and 'x' where diagonal strokes meet at sharp, mathematically precise vertices. This construction gives the mark a engineered, digital-native quality that mirrors the product: a code-free website builder built on rigorous underlying technology. The absence of a companion symbol means the brand relies entirely on typographic distinctiveness, which it achieves through the squared 'i' dot and the symmetrical balance between the wide 'w' and the crossing diagonals of the 'x'. At small sizes — favicon, app icon, mobile header — the mark holds up because the counters remain open, the stroke weight is substantial, and the square dot survives as a unique identifier even when the full word is illegible.

Lowercase geometric wordmark with uniform stroke weightSquare dot on the 'i' matching stroke thicknessSymmetrical 'w' and 'x' bookends creating visual rhythmPure black/white application with no accent colour

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured palette is effectively monochrome: #000000 (Armour Wash) dominates at 28.6% of the mark area, with the remainder being negative space. Black-on-white (or white-on-black) is the ultimate neutral in the website-builder category — it disappears behind the user's own colourful content, signalling that the platform is a blank canvas rather than a styled template. This restraint also ensures maximum contrast across every background the logo touches, from partner integrations to third-party marketplaces.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Wix logo, regardless of color or industry.

Brand web palette

Colors Wix uses across its website — the broader brand system around the logo.

About Wix

Wix is a leading website development platform that allows users to create professional websites without any coding knowledge. It was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. The company is headquartered in Tel Aviv, Israel. Wix offers a range of products and services designed to empower businesses and individuals to create, manage, and grow their online presence. Its key products include the Wix Editor, which provides a drag-and-drop interface for website design and customization, and the Wix ADI (Artificial Design Intelligence), which automatically creates personalized websites based on user inputs. The platform also offers hosting, domain registration, e-commerce capabilities, marketing tools, and a marketplace for apps and extensions. With a global presence, Wix serves over 195 million users in 190 countries, with support available in multiple languages. The company has offices in cities around the world, including New York, San Francisco, Miami, Kyiv, Vilnius, and São Paulo. Wix has established strategic partnerships and joint ventures with various companies to expand its reach and improve its product offerings. For example, it has partnered with Google to integrate Google Workspace (formerly G Suite) services into its platform, and with PayPal to provide secure online payment solutions. Additionally, Wix has acquired several companies, such as DeviantArt and Artiprom, to enhance its creative offerings and expand its global user base. In terms of market position, Wix is one of the leaders in the website development industry. It competes with other platforms like WordPress, Squarespace, and Shopify. According to its financial reports, Wix's revenue has been steadily growing over the years, reaching $989. 8 million in 2020. Wix has achieved several notable milestones and received recognition for its innovative approach. In 2018, it launched the Wix Code platform, allowing users to create dynamic and database-driven websites. The compa

Questions about the Wix logo

Has the Wix logo always looked like this?

The current geometric wordmark was introduced in a 2016 rebrand that replaced an earlier script-style logotype. Since then the letterforms have remained consistent, though the company occasionally uses a standalone 'W' monogram derived from the same type system for app icons and favicons.

Why does the 'i' have a square dot instead of a round one?

The square dot is a deliberate typographic detail that echoes the pixel-perfect, grid-based nature of the Wix Editor. It also creates a unique glyph that remains recognisable even when the full wordmark is too small to read, functioning as a micro-identifier across digital touchpoints.

What color is the Wix logo?

The dominant color of the Wix logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.

How many colors does the Wix logo have?

The Wix logo uses 1 primary color: #000000.

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The Wix logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.