Avira Logo
The Avira logo uses 1 primary color. Its dominant color is Piercing Red (#E21E25, closest Pantone 2035 C). Avira operates in the Computer Security industry.
- Color family
- red
- Industry
- Computer Security
- Brand popularity
- Top 2% of indexed brands
- Website
- avira.com
Design analysis
Avira uses a combined mark: a custom sans-serif wordmark paired with a geometric icon that merges an umbrella canopy with a shield silhouette. The icon sits to the left of the logotype, its curved apex echoing the dot of the lowercase 'i' to create visual rhythm. The typeface features open apertures, a single-storey 'a', and subtle ink traps at stroke junctions — choices that preserve legibility when the mark is reproduced at favicon size (16×16 px). The shield-umbrella hybrid is constructed from two mirrored curves meeting at a central spine; this symmetry lets the icon read as both protection (shield) and shelter (umbrella) without relying on fine detail. In the security sector, where many competitors default to abstract locks, keys, or hexagons, the umbrella metaphor differentiates Avira while still signalling defence. The mark works in monochrome because the icon's positive/negative balance holds without colour, and the wordmark's weight contrast (regular vs. bold 'A') maintains hierarchy.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #E21E25 (Piercing Red) occupies roughly 12 % of the total mark area, appearing only in the icon while the wordmark remains neutral dark grey or black. This restrained application avoids the 'red alert' fatigue common in antivirus branding, yet the hue's high chroma ensures immediate visibility on white dashboards, dark-mode UIs, and mobile app grids. Red connotes urgency and protection in Western safety signage, aligning with cybersecurity's promise of rapid threat response, while the low surface-area ratio keeps the identity feeling precise and clinical rather than aggressive.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Avira logo, regardless of color or industry.
Brand web palette
Colors Avira uses across its website — the broader brand system around the logo.
About Avira
Avira is a reputable brand trusted by 80 million users in over 150 countries. As part of NortonLifeLock, a global leader in consumer Cyber Safety, Avira is committed to empowering people in their digital lives by providing reliable online security. With decades of experience in cybersecurity and identity theft protection, Avira offers award-winning products and services across multiple brands. They continuously innovate their device security, online privacy, and identity protection solutions to counter emerging cyberthreats. Avira's vision is to safeguard and empower individuals to navigate the digital landscape securely, while their mission is to build an integrated portfolio that proactively prevents, detects, and responds to cyberthreats and cybercrimes. Backed by a team of experts and fueled by consumer insights, Avira's technology has blocked over 900 million threats, making them a trusted ally for consumers amidst an increasingly complex and connected world
Questions about the Avira logo
Why does Avira use an umbrella instead of a lock or shield?
The umbrella metaphor communicates proactive shelter — covering the user before threats strike — rather than reactive locking. It also references the company's German name origin ('Avira' from 'anti-virus') where 'Schirm' (umbrella/shield) carries both meanings.
Has the logo changed since NortonLifeLock acquired Avira?
The core mark (wordmark + umbrella-shield icon) has remained visually consistent since the 2019 rebrand; only co-branding lockups with the NortonLifeLock masterbrand have been added for corporate communications.
What color is the Avira logo?
The dominant color of the Avira logo is Piercing Red (hex #E21E25). The closest Pantone match is 2035 C.
How many colors does the Avira logo have?
The Avira logo uses 1 primary color: #E21E25.
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The Avira logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.