Parse.ly Logo
The Parse.ly logo uses 3 primary colors. Its dominant color is Green Acres (#5BA745, closest Pantone 7738 C). Parse.ly operates in the Computers Electronics & Technology industry.
- Color family
- green
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 9% of indexed brands
- Website
- parsely.com
Design analysis
The Parse.ly logo is a combined mark consisting of a wordmark and a standalone icon. The wordmark sets the brand name in a clean, geometric sans-serif typeface with a distinctive dot separating "Parse" from "ly" — a nod to the domain hack parsely.com. The icon isolates the initial "P" and replaces its counter with a stylized leaf form, merging the lettershape with a growth metaphor. This dual structure allows flexible application: the icon works as an app avatar or favicon at 16×16 pixels, while the full lockup scales legibly across marketing sites and dashboard chrome. The letterforms feature open apertures and uniform stroke weight, preserving clarity when reproduced in single-color knockouts or embossed on swag.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette centers on #5BA745, a mid-tone green that signals growth and data-driven insight without veering into the saturated teals common in SaaS analytics. It pairs with #13191E (near-black) for primary text and UI chrome, providing high contrast for accessibility, and #676767 for secondary copy and disabled states. The green occupies a small but strategic surface area — primarily the leaf counter in the icon — making it an accent rather than a flood, which keeps the identity feeling analytical rather than overtly organic.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Parse.ly logo, regardless of color or industry.
Brand web palette
Colors Parse.ly uses across its website — the broader brand system around the logo.
About Parse.ly
Parse. ly is a brand that empowers other companies to make a meaningful impact with their work. They believe in the importance of each employee's contribution and use the power of data to prove it. Their platform offers a range of products and services to help companies build a better content strategy. With their Content Analytics Dashboard, businesses can gain valuable insights into their audience data. The Content Conversion Engine allows companies to demonstrate the value of their content. They also offer a Content API for Developers, enabling personalized content experiences. For analysts, Parse. ly's Data Pipeline provides real-time content data. The brand values actions over experience, innovation over tradition, and results over potential. They have a distributed team that fosters open communication and respect. Although they work remotely, they make the most of their time together with team gatherings. Join Parse. ly to experience their award-winning culture and help empower the world with audience data
Questions about the Parse.ly logo
Why does the Parse.ly logo have a dot in the name?
The dot mirrors the actual domain parsely.com and distinguishes the brand from the common word "parsley." It also creates a visual pause that helps readers parse the two syllables at a glance.
Can the green leaf icon be used without the wordmark?
Yes. The icon is designed as a standalone asset for favicons, app tiles, and social avatars where the full wordmark would be illegible. Brand guidelines specify a minimum clear-space buffer equal to the height of the "P" stem.
What color is the Parse.ly logo?
The dominant color of the Parse.ly logo is Green Acres (hex #5BA745). The closest Pantone match is 7738 C.
How many colors does the Parse.ly logo have?
The Parse.ly logo uses 3 primary colors: #676767, #5BA745, #13191E.
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The Parse.ly logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.