WordPress Logo: Colors, Hex Codes & Design Analysis

Design analysis

The WordPress identity centers on a combination mark: a geometric "W" monogram enclosed in a rounded square, paired with a custom sans-serif wordmark. The symbol is built from two mirrored V-forms that share a central vertex, creating a continuous line weight and balanced negative space. This construction makes the mark exceptionally scalable — it remains legible as a 16×16 favicon, an app icon, or a building sign. The rounded container follows platform conventions for mobile OS icons while avoiding the sharp corners that clip awkwardly in circular crops. In the CMS and web-technology sector, where competitors often use abstract clouds, brackets, or play buttons, WordPress chooses a typographic monogram that signals publishing heritage and language neutrality. The wordmark's distinctive "W" and "P" letterforms echo the symbol, creating a cohesive system that works with or without the logotype.

Enclosed "W" monogram with shared central vertexConsistent single-color application across all touchpointsCustom wordmark with mirrored "W"/"P" terminal shapesUbiquitous "Proudly powered by" footer presence on millions of sites

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The single measured color #32373C — a deep blue-grey near charcoal — projects neutrality, reliability, and technical maturity. It avoids the saturated blues common in social media or the playful multi-color schemes of site-builders, positioning WordPress as infrastructure rather than a consumer app. The near-black hue ensures AAA contrast on white backgrounds, reproduces cleanly in single-color print, emboss, or knockout scenarios, and ages without trend fatigue across a platform that powers over 43% of the web.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the WordPress logo, regardless of color or industry.

Brand web palette

Colors WordPress uses across its website — the broader brand system around the logo.

About WordPress

WordPress is a brand with a mission to democratize publishing, giving individuals the freedom to build, change, and share their content. It was founded in 2003 by Mike Little and Matt Mullenweg as a fork of b2/cafelog, with the aim of creating an elegant and well-architected personal publishing system. Today, WordPress is built on PHP and MySQL and is licensed under the GPLv2. WordPress has become the platform of choice for over 43% of all websites, and it continues to evolve with the support of a passionate community of developers, designers, scientists, bloggers, and more. This open-source software offers powerful features for growth and success, making it accessible to individuals with diverse levels of technical expertise. It embodies the four core freedoms of open source software, allowing users to run, study, redistribute, and modify the program. With a focus on accessibility, performance, security, and ease of use, WordPress is designed for everyone. It empowers users to have a voice and reach their goals while fostering a welcoming and inclusive community. Explore WordPress to learn about its technology, requirements, features, security, and history. Dive into the details of domains, licenses, accessibility, and privacy policies. Discover the vibrant WordPress community and its philosophy, etiquette, swag, logos, and people. Visit WordPress. org for more information on this influential brand

Questions about the WordPress logo

Who designed the current WordPress logo?

The refined "W" mark and wordmark were developed in-house by the WordPress core design team (contributors such as Mel Choyce, Kjell Reigstad, and others) through an open, iterative process on GitHub. No external agency was credited; the work reflects the project's open-source philosophy.

Why does WordPress use a rounded square instead of a circle for its icon?

The rounded square (squircle) aligns with iOS and Android icon mask requirements, ensuring the mark fills the available space without awkward padding or clipping. A circle would waste corner real estate at small sizes; the squircle maximizes legibility for the "W" at favicon and app-icon dimensions.

What color is the WordPress logo?

The dominant color of the WordPress logo is Blue Plaza (hex #32373C). The closest Pantone match is 8602 C.

How many colors does the WordPress logo have?

The WordPress logo uses 1 primary color: #32373C.

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The WordPress logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.