Kaspersky Logo
The Kaspersky logo uses 1 primary color. Its dominant color is Aqua Waters (#009982, closest Pantone 2402 C). Kaspersky operates in the Computer Security industry.
- Color family
- teal
- Industry
- Computer Security
- Brand popularity
- Top 1% of indexed brands
- Website
- kaspersky.com
Design analysis
Kaspersky uses a custom wordmark as its primary logo, set in a proprietary geometric sans-serif typeface. The most distinctive character is the initial 'K', constructed from three strokes that converge at sharp angles — the diagonal leg and arm meet the vertical stem at a single point, creating a subtle shield-like negative space that hints at protection without literal iconography. The letterforms maintain consistent stroke weight and open apertures, ensuring legibility down to favicon size (16×16 px). Unlike many competitors who pair a symbol with text, Kaspersky relies entirely on typographic distinctiveness; this reduces cognitive load and avoids the scaling problems of complex emblems. The mark sits comfortably on both dark and light backgrounds because the teal hue carries sufficient luminance contrast in either context.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured teal #009982 (Pantone 2402 C) breaks the cybersecurity sector's heavy reliance on navy blue and red. Teal signals technical precision and calm authority while avoiding the 'trust me' cliché of corporate blue. Its green undertone subtly references 'safe/go' semantics, and the hue remains vibrant on both screen and print without shifting into murky cyan — a practical advantage for a brand that appears across endpoint dashboards, packaging, and event signage.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Kaspersky logo, regardless of color or industry.
Brand web palette
Colors Kaspersky uses across its website — the broader brand system around the logo.
About Kaspersky
Kaspersky is a renowned cybersecurity company based in the Russian Federation. Founded in 1997 by Eugene Kaspersky, the company has since become a global leader in providing innovative security solutions to protect individuals and businesses from digital threats. Headquartered in Moscow, Russia, Kaspersky has established a strong presence worldwide with offices in more than 30 countries and a dedicated team of over 4,000 cybersecurity experts. The company's headquarters in Moscow serve as the hub for its research and development centers, where experts analyze and respond to emerging cyber threats. Kaspersky offers a wide range of products and services to safeguard users against malware, viruses, phishing attacks, and other cyber threats. Their flagship products include antivirus software for home and business users, endpoint security solutions, mobile security applications, and threat intelligence services. This comprehensive suite of products caters to individuals, small and medium-sized enterprises, and large corporations. The company operates on a global scale with a strong international presence. It has strategic partnerships and joint ventures with various organizations worldwide, including technology companies, government agencies, and academic institutions. Notable partnerships include collaborations with INTERPOL, Crime Stoppers International, and the United Nations. Kaspersky holds a significant market position in the cybersecurity industry, with a reputation for offering effective and reliable security solutions. The company has consistently been recognized for its excellence and innovation, winning numerous industry awards and accolades. In recent years, Kaspersky has faced scrutiny due to allegations of ties with the Russian government. Although the company has repeatedly denied these allegations, it has made efforts to improve transparency and independence by establishing Transparency Centers in Switzerland and Malaysia. As of the present, Kaspersky con
Questions about the Kaspersky logo
Does Kaspersky have a separate icon or symbol apart from the wordmark?
No. The brand uses the custom wordmark as its sole primary logo. The stylised 'K' is sometimes used alone as an app icon or avatar, but it is a direct crop of the wordmark's first letter, not a separately designed symbol.
Why did Kaspersky choose teal instead of the blue commonly used in cybersecurity?
Teal differentiates the brand in a market saturated with navy and royal blue. The hue conveys technical competence and calm control while its green bias subtly reinforces 'secure/allowed' associations, and it maintains strong contrast on both light and dark UI backgrounds.
What color is the Kaspersky logo?
The dominant color of the Kaspersky logo is Aqua Waters (hex #009982). The closest Pantone match is 2402 C.
How many colors does the Kaspersky logo have?
The Kaspersky logo uses 1 primary color: #009982.
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The Kaspersky logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.