Zhihu Logo
The Zhihu logo uses 1 primary color. Its dominant color is Bleu de France (#0F88EB, closest Pantone 2727 C). Zhihu operates in the Computers Electronics & Technology industry.
- Color family
- blue
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 15% of indexed brands
- Website
- zhihu.com
Design analysis
Zhihu's logo is a combination mark built around a single, stylised letterform: a blue "Z" whose upper stroke curves downward into a rounded terminal, echoing both a question mark and a speech bubble. The mark is geometric yet fluid, constructed from consistent stroke weights and smooth bezier curves that render cleanly at favicon size (16×16 px) and scale without optical distortion. Negative space inside the lower loop remains open, preventing the glyph from closing up when reproduced in single-colour print or low-resolution app icons. The accompanying wordmark "Zhihu" uses a custom sans-serif with humanist proportions — slightly flared terminals, moderate x-height — set in the same blue or neutral dark grey, allowing the symbol to stand alone on mobile while the full lockup anchors desktop and marketing layouts.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #0F88EB is a saturated, mid-tone blue that sits between corporate trustworthiness and creative energy. In the Chinese tech sector — where Tencent, Alibaba, and Baidu all lean on blue — Zhihu's hue is brighter than WeChat's teal and warmer than LinkedIn's navy, signalling approachable expertise rather than institutional authority. White space dominates the UI, so the blue acts as a high-contrast accent for calls to action, notification badges, and the app icon, meeting WCAG AA on light backgrounds without needing a secondary palette.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Zhihu logo, regardless of color or industry.
Brand web palette
Colors Zhihu uses across its website — the broader brand system around the logo.
About Zhihu
Zhihu is a high-quality Chinese online question-and-answer community and original content platform where creators gather. It was launched in January 2011 with the mission to help people better share knowledge, experience, and insights, and find their own answers. Known for its serious, professional, and friendly community atmosphere, unique product mechanism, and structured and easily accessible quality content, Zhihu has attracted the most creative individuals in fields such as technology, business, film, fashion, and culture on the Chinese internet. Zhihu has become a comprehensive and influential knowledge sharing community and original content platform across various domains. It has established a community-driven content monetization business model. Whether you have a question or an answer, Zhihu is the platform for you. Join Zhihu's thriving community and explore the world of knowledge, and discover the answers you seek
Questions about the Zhihu logo
Why does the Zhihu logo look like a question mark?
The upper curve of the "Z" deliberately mimics a question mark to reflect the platform's core Q&A function, while the lower loop suggests a speech bubble for dialogue. This dual metaphor communicates purpose without literal icons.
Has the Zhihu logo changed since launch?
The original 2011 logo used a simpler blue "Z" with sharper corners. A 2018 refinement softened the geometry, rounded the terminals, and introduced the current custom wordmark to improve scalability and unify the brand across web, mobile, and offline touchpoints.
What color is the Zhihu logo?
The dominant color of the Zhihu logo is Bleu de France (hex #0F88EB). The closest Pantone match is 2727 C.
How many colors does the Zhihu logo have?
The Zhihu logo uses 1 primary color: #0F88EB.
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The Zhihu logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.