Hyundai Logo
The Hyundai logo uses 1 primary color. Its dominant color is Neptune’s Dream (#003468, closest Pantone 8783 C). Hyundai operates in the Automotive Industry industry.
- Color family
- blue
- Industry
- Automotive Industry
- Brand popularity
- Top 1% of indexed brands
- Website
- hyundai.com
Design analysis
Hyundai's primary mark is a stylized letterform inside an ellipse — a slanted 'H' whose two vertical strokes lean toward each other at the top, creating negative space that reads as a handshake. The glyph is geometrically constructed: the ellipse provides a stable container, while the italicized H suggests forward motion without sacrificing symmetry. At small sizes the mark holds because the handshake metaphor resolves into a single, high-contrast shape; the counter-forms remain open down to roughly 12 mm width. In the automotive sector, where badges must work on chrome grilles, steering wheels, and app icons simultaneously, this balance of metaphor and geometry is a practical strength. The accompanying wordmark (when used) is a clean, wide-set sans-serif that defers to the symbol rather than competing with it.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #003468 is a deep, cool blue that sits between traditional corporate navy and a more modern electric hue. In automotive branding, dark blue signals engineering rigor and trust without the aggression of red or the coldness of silver. This specific value reproduces reliably on both illuminated signage and matte paint, and it differentiates Hyundai from the lighter blues of Ford or the near-black blues of BMW.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Hyundai logo, regardless of color or industry.
Brand web palette
Colors Hyundai uses across its website — the broader brand system around the logo.
About Hyundai
Hyundai Motor India Limited is a subsidiary of the South Korean automotive manufacturer, Hyundai Motor Company. It was established in 1996 and is currently headquartered in Chennai, Tamil Nadu, India. Hyundai primarily operates in the Indian market, manufacturing and selling a wide range of automobiles. They offer various passenger cars, including hatchbacks, sedans, and SUVs, catering to different market segments. Some popular models in India include the Hyundai i10, Grand i10, Elite i20, Verna, Creta, and Tucson. They also provide after-sales services, such as maintenance, repairs, and genuine spare parts. On a global scale, Hyundai is one of the leading automotive companies, selling vehicles in over 200 countries. It has manufacturing plants in multiple countries, including the United States, China, Russia, Brazil, and the Czech Republic. Hyundai has established several partnerships and joint ventures worldwide, such as Beijing Hyundai Motor Company, Hyundai Motor Manufacturing Alabama, and Hyundai Motor India Engineering. In terms of market position, Hyundai has consistently performed well globally. It is known for its reliable and cost-effective vehicles, which have helped it gain a significant market share in various regions. In 2020, Hyundai sold over 3. 7 million vehicles globally, maintaining its position as one of the top automobile manufacturers. It faces strong competition from other global automotive giants like Toyota, Volkswagen, and General Motors. Hyundai has achieved many significant milestones in its journey. It introduced India's first electric SUV, the Kona Electric, in 2019, catering to the growing demand for environmentally-friendly vehicles. The company also unveiled the Hyundai Venue, a compact SUV, which received positive reviews and contributed to its sales growth in India. As of the latest updates, Hyundai continues to expand its product lineup and embrace new technologies. It has been actively investing in electric and autonomous vehicle
Questions about the Hyundai logo
What does the Hyundai logo represent?
The slanted 'H' inside the oval is designed to depict two people shaking hands — the company and its customer — while also forming the brand's initial. The ellipse suggests global expansion.
Has the Hyundai logo changed much over time?
The core handshake 'H' inside an oval has been stable since the 1990s. Refinements have been limited to line weight, ellipse proportion, and a shift from gradient chrome to flat #003468 for digital use.
What color is the Hyundai logo?
The dominant color of the Hyundai logo is Neptune’s Dream (hex #003468). The closest Pantone match is 8783 C.
How many colors does the Hyundai logo have?
The Hyundai logo uses 1 primary color: #003468.
More blue logos see all →
More Automotive Industry logos see all →
The Hyundai logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.