Meituan Logo
The Meituan logo uses 1 primary color. Its dominant color is Cavendish (#FDD103, closest Pantone Yellow 012 C). Meituan operates in the Programming & Developer Software industry.
- Color family
- yellow
- Industry
- Programming & Developer Software
- Brand popularity
- Top 13% of indexed brands
- Website
- meituan.com
Design analysis
The Meituan logo is a combination mark pairing a flat, single-colour symbol with a Chinese-character wordmark. The symbol is an abstract kite shape — a rounded triangular body tapering into a curved, sweeping tail — drawn as one continuous yellow path with no internal details, gradients, or strokes. This geometric simplicity lets the mark scale cleanly to 16 px favicon size while remaining legible; the tail provides a distinctive silhouette that separates it from the many circular or square app icons in Chinese tech. The wordmark uses a custom sans-serif Chinese typeface with slightly flared terminals, set in the same yellow on dark backgrounds or in dark grey on light backgrounds, ensuring consistent visual weight between symbol and text.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured Cavendish yellow (#FDD103) is a high-luminance, warm hue that stands apart from the red-dominant palettes of Alibaba and JD.com and the blue of Tencent. In the super-app category — food delivery, travel, entertainment — yellow signals appetite appeal, speed, and everyday optimism while delivering strong contrast on both white and dark mode interfaces, a practical necessity for an app icon living on cluttered home screens.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Meituan logo, regardless of color or industry.
Brand web palette
Colors Meituan uses across its website — the broader brand system around the logo.
About Meituan
Meituan is a leading brand that offers a wide range of products and services to enhance your daily life. As a trusted name in the industry, Meituan provides convenient solutions through its innovative platform. With a focus on customer satisfaction, Meituan offers a diverse array of services, including food delivery, hotel bookings, travel arrangements, movie ticket purchases, and much more. Whether you're craving delicious cuisine or planning a weekend getaway, Meituan has got you covered. Meituan's commitment to quality and reliability is evident in its rigorous verification process. The brand's verification center ensures that your personal information is securely protected. Count on Meituan for a seamless and safe user experience. As a brand that prioritizes your needs, Meituan takes pride in its dedication to excellence. Trusted by millions, Meituan continues to innovate and provide reliable services to make your life easier. Explore the world of Meituan today and discover a new level of convenience
Questions about the Meituan logo
What does the kite shape in the Meituan logo represent?
The kite symbolises lifting everyday life upward — a metaphor for the platform elevating convenience across food, travel, and entertainment. Its upward sweep also suggests speed and delivery motion without depicting a literal vehicle.
Has Meituan always used a yellow kite logo?
Early versions used a red speech-bubble mark. The yellow kite was introduced during a major brand refresh around 2015–2016 as the company expanded beyond group-buying into a full-service super app, and it has remained unchanged since.
What color is the Meituan logo?
The dominant color of the Meituan logo is Cavendish (hex #FDD103). The closest Pantone match is Yellow 012 C.
How many colors does the Meituan logo have?
The Meituan logo uses 1 primary color: #FDD103.
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The Meituan logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.