朝日新聞 Logo
The 朝日新聞 logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). 朝日新聞 operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 23% of indexed brands
- Website
- asahi.com
Design analysis
The Asahi Shimbun logo is a pure wordmark (logotype) set in a semi-cursive Japanese calligraphy style known as gyōsho. The four kanji characters 朝日新聞 are rendered with visible brush-stroke dynamics — varying line weight, tapered terminals, and subtle ink-pooling effects that suggest hand-brushed sumi on washi paper. This construction follows the centuries-old convention of Japanese newspaper mastheads (daihyō), where the title itself functions as the primary brand symbol without an accompanying pictorial mark. The composition is horizontally balanced, with each character occupying roughly equal visual weight, and the spacing (kerning) respects traditional calligraphic rhythm rather than mechanical monospacing. At small sizes — such as a favicon or app icon — the intricate stroke detail of the second and fourth characters (日 and 聞) begins to close up, reducing legibility; the mark therefore relies on a simplified derivative (often just the first character 朝 in a red circle) for digital micro-applications.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The exclusive use of #000000 (sumi black) on white mirrors the physical newspaper's ink-on-newsprint reality and signals editorial authority, neutrality, and permanence — core values in Japanese publishing. Black-only reproduction eliminates registration risk across the brand's vast print network (morning/evening editions, regional variants, inserts) and ensures the mark survives low-quality photocopying, faxing, and OCR scanning intact. The measured 12.5% ink coverage reflects the high white-space ratio inherent in kanji wordmarks, reinforcing a clean, high-contrast presence on dense editorial layouts.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the 朝日新聞 logo, regardless of color or industry.
Brand web palette
Colors 朝日新聞 uses across its website — the broader brand system around the logo.
About 朝日新聞
朝日新聞 is a trusted brand that offers a comprehensive and reliable source of news and information. With a focus on politics, economics, society, international affairs, sports, culture, and more, they provide up-to-date news articles, insightful analyses, and thought-provoking editorials. In addition to their print newspaper, 朝日新聞 also offers an online platform where readers can access their content anytime, anywhere.
Questions about the 朝日新聞 logo
Why does Asahi Shimbun not use a symbol or icon alongside its name?
Japanese newspaper tradition treats the masthead itself as the brand mark; the calligraphic rendering of the title carries the full identity weight. Adding a separate symbol would dilute the authority conveyed by the historic brush-written characters.
Is the logo ever reproduced in colour other than black?
The primary logo remains black-only for print integrity. A secondary mark — the first kanji 朝 inside a red circle — appears on digital platforms, TV chyrons, and event signage where a compact, coloured identifier aids quick recognition at small sizes.
What color is the 朝日新聞 logo?
The dominant color of the 朝日新聞 logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the 朝日新聞 logo have?
The 朝日新聞 logo uses 1 primary color: #000000.
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The 朝日新聞 logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.