Web小説サイト「カクヨム」 Logo
The Web小説サイト「カクヨム」 logo uses 2 primary colors. Its dominant color is Astrolabe Reef (#2792CA, closest Pantone 7688 C). Web小説サイト「カクヨム」 operates in the Construction & Maintenance industry.
- Color family
- blue
- Industry
- Construction & Maintenance
- Brand popularity
- Top 42% of indexed brands
- Website
- kakuyomu.jp
Design analysis
The Kakuyomu logo is a pure katakana wordmark (カクヨム) set in a custom rounded sans-serif. The letterforms share consistent stroke weight and generous counters, giving the mark a friendly, approachable rhythm that reads clearly at small sizes — critical for app icons and browser tabs. No accompanying symbol or icon is used; the brand relies entirely on the distinctive silhouette of the four characters. The slight inward taper on vertical strokes and the open apertures on "ク" and "ヨ" create subtle motion, hinting at the flow of reading and writing without decorative flourishes. This restraint aligns with Japanese tech-platform conventions where legibility and scalability trump metaphor.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The dominant #2792CA blue sits between corporate trust and creative energy — brighter than traditional publishing navy, softer than saturated tech cyan. It signals accessibility and digital-native optimism while remaining legible on both light and dark backgrounds. The near-black #231815 provides high-contrast fallback for monochrome use and print, avoiding the harshness of pure #000000. Together they form a two-tone system that works across the platform's web, mobile, and epub contexts without gradients or secondary palettes.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Web小説サイト「カクヨム」 logo, regardless of color or industry.
Brand web palette
Colors Web小説サイト「カクヨム」 uses across its website — the broader brand system around the logo.
About Web小説サイト「カクヨム」
カクヨムは、KADOKAWA × はてなによるWeb小説サイトで、無料で「書ける、読める、伝えられる」プラットフォームです。様々なジャンルのWeb小説を楽しむことができ、ファンタジーや
Questions about the Web小説サイト「カクヨム」 logo
Does Kakuyomu use a logo symbol separate from the text?
No. The brand uses only the katakana wordmark カクヨム. There is no accompanying icon, mascot, or abstract mark in the primary identity system.
Why is the logo blue instead of a colour associated with books or publishing?
The bright blue reflects Kakuyomu's digital-first platform nature — it reads as modern, screen-friendly, and distinct from the darker reds, blacks, or golds common in traditional Japanese publishing branding.
What color is the Web小説サイト「カクヨム」 logo?
The dominant color of the Web小説サイト「カクヨム」 logo is Astrolabe Reef (hex #2792CA). The closest Pantone match is 7688 C.
How many colors does the Web小説サイト「カクヨム」 logo have?
The Web小説サイト「カクヨム」 logo uses 2 primary colors: #2792CA, #231815.
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The Web小説サイト「カクヨム」 logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.