Xero Logo: Colors, Hex Codes & Design Analysis

Design analysis

Xero uses a custom wordmark set in a geometric sans-serif where the letterforms are built from consistent stroke widths and rounded terminals. The 'X' is the anchor: its two strokes cross at a wide angle with open apertures, creating a subtle arrow or checkmark suggestion in the negative space where the diagonals meet. This gives the mark a directional, forward-moving cue without adding a separate symbol. The 'e', 'r', and 'o' share the same corner radius and optical weight, so the word reads as a single cohesive unit rather than assembled letters. At small sizes — favicon, app icon, bank statement line — the mark holds because the counters stay open and the 'X' remains legible down to roughly 16 pixels. In the accounting-software category, where competitors often pair a symbol with a serif or heavy sans wordmark (QuickBooks' green check, Sage's shield), Xero's symbol-less approach reduces visual clutter and scales cleanly across product UI, partner co-branding, and merchandise.

Distinctive crossed-stroke X with open negative spaceUniform geometric letterforms with rounded terminalsSingle flat cyan colour across all touchpointsNo accompanying icon — the wordmark is the mark

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured cyan (#13B5EA) sits between traditional finance blue and tech green, signalling trust without conservatism and innovation without aggression. It pops on white dashboards, meets WCAG AA on dark mode, and prints reliably on invoices and debit cards where many fintech purples or gradients muddy.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Xero logo, regardless of color or industry.

Brand web palette

Colors Xero uses across its website — the broader brand system around the logo.

About Xero

Xero is a cloud-based accounting software company that was founded in 2006 in Wellington, New Zealand by Rod Drury and Hamish Edwards. The company's headquarters is still located in Wellington, and it has grown to become a major player in the global accounting software market. Xero offers a range of products and services aimed at small and medium-sized businesses, accountants, and bookkeepers. Its main product is its cloud-based accounting software, which allows businesses to manage their finances, track expenses, and generate financial reports. The software integrates with other business applications such as inventory management, payroll, and invoicing, making it a comprehensive solution for businesses. Xero operates on a global scale, with offices in countries including the United States, United Kingdom, Australia, and South Africa. The company has also formed partnerships with major financial institutions, such as Barclays in the UK, to provide additional services to its customers. In terms of market position, Xero is a leader in the accounting software industry. It has over 2 million subscribers worldwide and has been steadily growing its customer base. Xero faces competition from other accounting software providers such as QuickBooks and Sage, but it differentiates itself through its robust features, user-friendly interface, and strong customer support. Xero has achieved several major milestones and events over the years. In 2012, the company held its initial public offering on the New Zealand Stock Exchange and the Australian Securities Exchange, raising significant capital for its expansion. In 2018, Xero surpassed one million subscribers, further solidifying its position in the market. Currently, Xero continues to innovate and improve its products. It regularly releases updates and new features to enhance the user experience and meet the evolving needs of its customers. The company's financial performance remains strong, demonstrating its ability to adapt to

Questions about the Xero logo

Has Xero ever used a separate logo symbol apart from the wordmark?

No. Since launch the brand has relied solely on the custom 'Xero' wordmark; the 'X' glyph is sometimes used alone as an app icon or favicon, but it is a direct crop of the wordmark rather than a separately designed symbol.

Why does the logo use cyan instead of a darker corporate blue?

Cyan differentiates Xero from the navy-heavy palettes of legacy accounting packages and works natively on screen-based interfaces where the product lives. The hue also extends into the product UI for primary actions, creating a seamless brand-to-product colour thread.

What color is the Xero logo?

The dominant color of the Xero logo is Cyanite (hex #13B5EA). The closest Pantone match is 298 C.

How many colors does the Xero logo have?

The Xero logo uses 1 primary color: #13B5EA.

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The Xero logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.