DoubleVerify Logo
The DoubleVerify logo uses 1 primary color. Its dominant color is Purple Pristine (#6E2CA9, closest Pantone 2084 C). DoubleVerify operates in the Programming & Developer Software industry.
- Color family
- purple
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- doubleverify.com
Design analysis
DoubleVerify uses a combination mark: a custom DV monogram paired with a clean, all-lowercase wordmark in a geometric sans-serif. The monogram is the standout element — a ligature where the D and V share a single vertical stroke, forming a symmetrical, shield-like glyph. This construction is deliberate: the shared stem suggests verification, connection, and a single source of truth, aligning with the company's core promise. At small sizes (favicon, app icon, mobile header), the monogram holds independently; its strong vertical axis and closed counters remain legible down to 16px. The wordmark uses generous letter-spacing and consistent stroke weight, avoiding the tight kerning traps common in ad-tech logos. The lowercase treatment softens the technical category, signaling approachability without sacrificing authority.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #6E2CA9 (a deep, blue-leaning purple) is the sole brand color in the mark. In an industry saturated with corporate blues, teals, and greens, this purple stakes a distinct territory — it reads as premium, analytical, and trustworthy without feeling cold. The hue sits between the 'security blue' of fraud detection and the 'creative purple' of media buying, visually bridging DoubleVerify's dual audience of buyers and sellers. It also performs well in both light and dark modes, a practical necessity for dashboard-heavy products.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the DoubleVerify logo, regardless of color or industry.
Brand web palette
Colors DoubleVerify uses across its website — the broader brand system around the logo.
About DoubleVerify
DoubleVerify is a leading brand in the digital advertising industry, specializing in providing solutions for brands and agencies. With a focus on ensuring inventory quality, fraud detection, viewability, and brand safety, DoubleVerify offers a comprehensive suite of products and services to meet the needs of their clients. They also specialize in CTV measurement and analytics, performance optimization, programmatic advertising, and social media marketplaces. DoubleVerify's commitment to excellence and innovation is reflected in their leadership team, which boasts extensive experience in the digital advertising ecosystem. Their team ensures continuity and a deep understanding of client and partner relationships. As a brand, DoubleVerify is dedicated to making the digital advertising ecosystem stronger, safer, and more secure. They are committed to preserving a free, ad-supported internet that is impactful for brands, sustainable for publishers, and respectful of consumer choice. Investor Relations and Career opportunities are also available for those interested in partnering with DoubleVerify
Questions about the DoubleVerify logo
What does the DoubleVerify logo symbol mean?
The DV monogram merges the company's initials into a single glyph where the D and V share a vertical stem. This shared structure visually represents verification — two parties connected through one trusted standard — while the shield-like silhouette subtly reinforces protection and brand safety.
Has the DoubleVerify logo changed recently?
The current DV ligature and lowercase wordmark have been in use since at least 2018, surviving the company's 2021 IPO and subsequent brand refreshes. Updates have been limited to minor optical adjustments (spacing, weight balancing) rather than structural redesigns, preserving equity in the monogram across publisher dashboards, ad-tech integrations, and CTV platforms.
What color is the DoubleVerify logo?
The dominant color of the DoubleVerify logo is Purple Pristine (hex #6E2CA9). The closest Pantone match is 2084 C.
How many colors does the DoubleVerify logo have?
The DoubleVerify logo uses 1 primary color: #6E2CA9.
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The DoubleVerify logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.