Xerox Logo
The Xerox logo uses 1 primary color. Its dominant color is Red-Handed (#D92231, closest Pantone 1795 C). Xerox operates in the Business Services industry.
- Color family
- red
- Industry
- Business Services
- Brand popularity
- Top 1% of indexed brands
- Website
- xerox.com
Design analysis
The current Xerox identity (introduced 2008) pairs a custom sans-serif wordmark with a spherical symbol — a red globe bisected by a white, angular "X" that reads as both the initial and a stylised document corner. The mark is constructed on a strict geometric grid: the sphere's diameter matches the cap height of the wordmark, and the X's stroke weight mirrors the letterforms' thickest verticals. This system scales cleanly; at favicon size the sphere-plus-X reads as a single red dot with a white cross, while the wordmark remains legible down to roughly 18 px. In the document-management sector, where competitors lean on blue rectangles and paper-sheet icons, the spherical form signals global infrastructure rather than a single device, and the open white space inside the X avoids the "closed box" feel common in legacy copier branding.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #D92231 is a warm, high-chroma red that sits between Pantone 1795 C and 1805 C. In an industry dominated by corporate blues and greys, this hue provides immediate shelf and screen differentiation while evoking the "red flash" of a copier's exposure lamp — a subtle nod to the core technology. The single-colour palette (red on white, or white on red) keeps reproduction costs low and ensures consistency across offset, digital, and embroidered applications; no secondary palette is needed for the primary lockup.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Xerox logo, regardless of color or industry.
Brand web palette
Colors Xerox uses across its website — the broader brand system around the logo.
About Xerox
Xerox Corporation, based in the United States, is a global document management company that specializes in the production and sale of printers, photocopiers, and related services. Founded in 1906 as The Haloid Photographic Company, the company initially manufactured photographic paper and equipment. It was not until 1959 that they introduced their first plain-paper photocopier, officiating their transition into the world of document management. Headquartered in Norwalk, Connecticut, Xerox Corporation operates in over 160 countries worldwide. The company's vast product portfolio encompasses a range of printers, multifunction devices, copiers, production printing systems, and digital printing presses. In addition to hardware, Xerox offers software solutions for document management, digital imaging, and workflow optimization. Furthermore, the company provides a suite of services including managed print services, information technology outsourcing, and communication and marketing solutions. Xerox has a significant global presence through various partnerships, joint ventures, and subsidiaries. Notably, the company operates Fuji Xerox, a joint venture with Fujifilm, which serves the Asia-Pacific region. Fuji Xerox has proven to be a strong competitor in the market, especially in Japan and Australia. In terms of market position, Xerox has been a leading player in the document management industry for decades. It experienced robust growth and achieved remarkable success during the 1970s and 1980s. Over the years, the company has faced increasing competition from digital technology and other industry players. Nevertheless, Xerox's commitment to innovation has allowed it to maintain its standing as a major global player. Throughout its history, Xerox has had numerous significant achievements and milestones. One of the most notable is the invention of the modern photocopier, which revolutionized office productivity. Additionally, the company's strategic focus on research and de
Questions about the Xerox logo
When did Xerox introduce the red sphere logo?
Xerox launched the current red sphere and wordmark system in 2008, replacing the 1994 "digital X" identity. The redesign coincided with the company's shift from hardware-centric copiers to document-management services.
Why does Xerox use red instead of blue like most B2B technology brands?
Red differentiates Xerox in a sea of blue competitors and references the exposure lamp in xerographic printing. The colour has been associated with the brand since the 1960s "Xerox Red" corporate standard, long before the sphere symbol existed.
What color is the Xerox logo?
The dominant color of the Xerox logo is Red-Handed (hex #D92231). The closest Pantone match is 1795 C.
How many colors does the Xerox logo have?
The Xerox logo uses 1 primary color: #D92231.
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The Xerox logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.