Xe Logo
The Xe logo uses 1 primary color. Its dominant color is Atlantic Depths (#0A146E, closest Pantone 3542 C). Xe operates in the Banking Credit & Lending industry.
- Color family
- blue
- Industry
- Banking Credit & Lending
- Brand popularity
- Top 9% of indexed brands
- Website
- xe.com
Design analysis
The Xe logo is a lowercase wordmark set in a custom geometric sans-serif. The 'x' and 'e' share a continuous stroke weight and rounded terminals, with the 'x' crossbar extending seamlessly into the 'e' counter — a subtle ligature that reads as a single unit at a glance. This construction eliminates awkward kerning gaps and gives the mark a cohesive, app-icon-friendly silhouette. The letterforms are wide and open, ensuring legibility down to 16 px on mobile screens, while the absence of serifs or decorative flourishes keeps reproduction clean across fax, receipt thermal print, and embroidered merchandise. In the crowded fintech space, where many competitors use abstract symbols or uppercase monograms, the lowercase approach feels approachable rather than institutional, aligning with a consumer-first remittance proposition.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single deep blue (#0A146E) anchors the brand in financial trust conventions — navy is the default signal for regulated money movement — but its saturation and slight violet undertone differentiate it from the lighter cyan blues common in neo-bank apps. Using one colour without gradients or secondary accents simplifies compliance with accessibility contrast ratios on both light and dark backgrounds, and it reduces production cost for physical collateral.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Xe logo, regardless of color or industry.
Brand web palette
Colors Xe uses across its website — the broader brand system around the logo.
About Xe
Introducing Xe Currency, the fast and trusted way to send money internationally. With over 30 years of excellence, Xe has been helping millions of people send money online to 200 countries in 100 currencies. Xe offers a range of convenient and secure options to transfer money, including bank transfers, debit or credit cards, mobile wallets, and even cash pickup. They strive to provide transparent fees and the best exchange rates, ensuring that you get the most value for your money. Sending money with Xe is easy, whether you're at home or on the go. Their user-friendly app allows you to track your transfer, providing you with peace of mind and eliminating any hidden fees. With Xe, you can trust that your money and data are protected through legal compliance and policies. Their commitment to security ensures a safe and reliable transfer experience. Join the 50,000 satisfied customers who recommend Xe and experience the convenience and savings yourself. Sign up today and start saving on your next international money transfer
Questions about the Xe logo
Has the Xe logo always been lowercase?
Early versions of the brand (when it operated primarily as Xe.com) used an uppercase 'XE' wordmark with a horizontal bar through the 'X'. The shift to the current lowercase connected logotype coincided with the company's pivot from a currency data site to a consumer money-transfer app, reinforcing a friendlier, mobile-native posture.
Why does Xe not use a separate icon or symbol?
The wordmark itself functions as the app icon — the 'xe' ligature fits a square avatar canvas without cropping, eliminating the need for a distinct symbol. This reduces brand-management overhead and ensures the full name is always visible, which is critical for a trust-dependent service where users verify the recipient brand before sending funds.
What color is the Xe logo?
The dominant color of the Xe logo is Atlantic Depths (hex #0A146E). The closest Pantone match is 3542 C.
How many colors does the Xe logo have?
The Xe logo uses 1 primary color: #0A146E.
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The Xe logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.